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Vineel Chandra Macchagiri

@vineelchandra

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I turn complex products, services and regulated workflows into clear, usable digital experiences.

India

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What I'm looking for

I'm looking to shape complex products and services where research, experience architecture, design systems and implementation work closely together. I value ambiguous problems, multidisciplinary collaboration and opportunities to turn emerging technology into clear, useful experiences.

I've shaped product, service and digital experiences for the World Health Organization, TheThinkersLab, RIG Enterprise and independent ventures. My work makes complex systems understandable—from global health learning platforms to enterprise compliance workflows.

At WHO, I led product design for the WHO Academy, including its design system, learning experience architecture and rapid COVID-19 prototyping. I worked across accessibility, digital governance, machine-learning-enabled learning, and immersive AR/VR experiences.

Today, I work independently with founders and businesses on product discovery, service design, business strategy, brand systems and delivery. I bring research, experience architecture, prototypes and implementation together to give ambiguous ideas structure and clarity.

Experience

Work history, roles, and key accomplishments

Current

Independent Product & Experience Designer

Current

Independent Design Practice

Feb 2026 - Present (8 months)

Returned to independent practice after years inside product organisations, working directly with founders and businesses across technology, consumer products, real estate and emerging ventures. Engagements range from product discovery and experience architecture to service design, digital systems, brand identity, marketing strategy and close collaboration with development teams.

Product Discovery Experience Architecture Service Design Digital Systems Brand Identity Marketing Strategy Collaboration

Product Design Manager

The Thinkers Lab

Sep 2024 - Feb 2026 (1 year 5 months)

Managed product design across internal products, client engagements and digital initiatives, working across product strategy, experience architecture, visual systems and delivery with distributed design, product and engineering teams.

Product Design Lead

World Health Organization

Mar 2020 - Jul 2024 (4 years 4 months)

Worked across product design, experience strategy, design systems and digital governance for WHO
Academy and related initiatives. The role moved between hands-on product design and system-level
thinking: defining how experiences worked, how teams produced them, and how consistency,
accessibility and trust could survive at organisational scale.

User Experience Architect

RIG Enterprise Applications

Mar 2017 - Aug 2019 (2 years 5 months)

Designed enterprise and consumer products across recruitment, healthcare, payment systems, ecommerce and operational
software. Delivered experience architecture and UX/UI design across more than ten B2B and B2C products, moving between research, workflows, information architecture, wireframes, prototypes, interface systems and development support.

UX/UI Design Lead

The Egghead Creative

Jul 2015 - Jan 2017 (1 year 6 months)

Joined as a UX/UI Designer and was promoted to Lead UX/UI Designer within the first year, taking responsibility for a team of four while remaining hands-on across product interfaces, responsive websites and brand-led digital experiences.