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Vijayalakshmi Selvaraj

@vijayalakshmiselvara

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Product Design Lead crafting user-centered SaaS experiences with design systems and AI-assisted workflows.

India

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What I'm looking for

I’m looking to lead end-to-end product design for digital products and platforms—building scalable design systems, improving UX through research, ensuring accessibility, and integrating AI-assisted workflows with strong cross-functional collaboration.

I’m a Creative and strategic Product Design Lead with 10+ years of experience designing engaging digital products, enterprise platforms, educational experiences, websites, and creative marketing assets. I focus on crafting intuitive user experiences through user-centered design, visual storytelling, AI-assisted workflows, and scalable design systems.

I lead end-to-end product design from discovery to launch, partnering with Product Managers, Engineers, QA, Marketing, and stakeholders to balance user needs, business objectives, and brand consistency. I drive UX strategy using user research, journey mapping, wireframing, prototyping, usability improvements, and interaction design, while ensuring responsive, accessible experiences aligned to WCAG. I also mentor designers through design reviews and knowledge sharing, and I translate complex requirements into intuitive experiences—covering both digital product UX/UI and print & marketing collateral.

Experience

Work history, roles, and key accomplishments

Senior UI/UX Designer

Previous Company

Designed enterprise web applications and responsive websites, creating user flows, wireframes, prototypes, and production-ready interfaces. Collaborated with developers to ensure accurate implementation and improved usability using user-centered design practices.

UI UX Design User Flows Wireframing Prototyping Responsive Design User Centered Design Usability Collaboration With Designers

Design Lead

Australia-Based Technology Company

Led end-to-end product design across SaaS products, enterprise platforms, websites, and customer-facing digital experiences. Drove UX strategy using user research and prototyping, built scalable design systems, mentored designers, and integrated AI-assisted design workflows.