Vinícius Fernandes

• Lead the digital acquisition strategy with a performance-driven approach, managing and optimizing campaigns across channels such as Google, Meta, and TikTok, with aggressive growth and efficiency targets.

• Manage and develop the Growth team, fostering a data-driven, high-performance culture focused on continuous experimentation, business results, and talent development.

• Act strategically

• Lead the digital acquisition strategy for credit cards at Itaú Unibanco, orchestrating initiatives that drive growth and market penetration.
• Utilize advanced data analytics to identify growth opportunities, optimizing digital marketing campaigns, and maximizing return on investment (ROI) in customer acquisition initiatives.
• Cultivate and strengthen strategic partnerships with key market grow

• Lead the growth marketing operation and the Google Ads, Facebook and other growth marketing accounts for a major partner, reducing the cost of leads acquisition by 300%.

• Coordinate the developers and designers teams, improving customer acquisition journey and increasing sales by 10% in the semester.

• Lead Red Ventures' growth marketing chapter, coordinating actions to improve performance in

• Lead and manage the operations, costumer service, and communication teams, ensuring the implementation and maintenance of the B2B and B2C products with customers.
• Define and execute product launch strategies with partner companies, reducing the implementation SLA by 50%.
• Leverage asset under management (AUM) volume, developing an automated portability process and increasing AUM by 400% in a

• Lead product teams by setting goals and KPIs, creating sales plans and strategies, based on data analysis.
• Manage and implement marketing activities through research and strategic planning
• Provide the expertise needed to lead the organization and make strategic product decisions
• Analyze market and competitive conditions, laying out a product vision that is differentiated and delivers uniqu

Grade: GPA 3.93

Activities and societies: Inducted into the university's Hall of Fame, the highest recognition for leadership, integrity, and academic achievement.

Pursued a Bachelor of Science in Finance with a minor in Economics, graduating with a GPA of 3.93 and highest honors.