Viktorya Babakhanyan
@viktoryababakhanyan
Sociologist and commercial capability executive blending research, coaching, and retail brand experience.
ArmeniaWhat I'm looking for
I am a sociologist with hands-on experience across commercial capability, brand retail, and social research. I have worked with Philip Morris International in capability-building and retail roles while delivering sociological research for organizations such as 60 Decibels and CRRC, and I coach teams in business case competitions.
My background includes a BA in Sociology from Yerevan State University, Erasmus experience in social science, and participation in international programs and competitions. I bring strong communication, teamwork, and digital skills (SPSS/PSPP, Microsoft Office, Google Docs, social media tools) to translate research into actionable commercial insights.
Experience
Work history, roles, and key accomplishments
PIBrand Retail Executive
Philip Morris International
Jul 2024 - Present (1 year 6 months)
Manage retail brand activities and merchandising execution to drive in-store visibility and sales performance across assigned territories since July 2024.
Business Coach
Case Key Business Competition
May 2024 - Present (1 year 8 months)
Coached competition participants on business case development and presentation skills to improve team performance and outcomes since May 2024.
Sociologist
60 Decibels
May 2024 - Present (1 year 8 months)
Conduct sociological research and data collection to inform impact evaluations and social insights for projects since May 2024.
PICommercial Capability Building Executive
Philip Morris International
Jan 2024 - Present (2 years)
Developed and delivered commercial capability programs to improve salesforce effectiveness and commercial KPIs across markets starting January 2024.
PIIntern
Philip Morris International
Jul 2023 - Dec 2023 (5 months)
Completed a six-month Inkompass internship supporting commercial projects and cross-functional initiatives from July 2023 to December 2023.
Sociologist
CRRC
Jan 2022 - Mar 2022 (2 months)
Conducted sociological research and fieldwork for a short-term project from January to March 2022, contributing to data collection and analysis.
Education
Degrees, certifications, and relevant coursework
YUYerevan State University
Bachelor's Degree in Sociology, Sociology and cultural studies
2019 - 2023
Completed a Bachelor's degree in Sociology, studying sociology and cultural studies with graduation in May 2023.
Hradec Králové University
Exchange / Study Abroad, Social Science
2021 - 2022
Exchange study in Social Science through Erasmus+ at Hradec Králové University from August 2021 to January 2022.
N1 High School named after Kh. Abovyan
High School Diploma, General Secondary Education
Attended and completed secondary education, receiving a high school diploma in April 2019.
Tech stack
Software and tools used professionally
Availability
Location
ArmeniaAuthorized to work in
Job categories
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