Open to opportunities

Gayane Lalayan

@gayanelalayan

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PhD student and research-driven sport psychologist specializing in psychophysiology.

Armenia

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What I'm looking for

I seek roles combining applied research and client-facing impact—project leadership, interdisciplinary teams, and opportunities to translate psychophysiology into practical interventions for athletes or consumer insights.

I am a PhD student in Human Physiology with a strong background in psychology and specialization in sport psychophysiology, focused on stress management and mental resilience for athletes. I combine academic research, lecturing, and applied practice to translate psychophysiological findings into actionable interventions.

In my current role as Marketing Research Project Manager at IMR, I lead research initiatives, design methodologies, and conduct market analyses to inform strategy and boost consumer engagement. I also work as a research assistant and lecturer at the Armenian State Institute of Physical Culture and Sport, mentoring students and contributing to multidisciplinary studies in biomechanics and sport psychophysiology.

I have practical experience in neuromarketing and client-facing research consulting, and I hold awards and grants supporting my research trajectory. I bring strong data analysis, project management, and communication skills, and I aim to apply interdisciplinary expertise to advance athlete performance and evidence-based marketing insights.

Experience

Work history, roles, and key accomplishments

Current

Marketing Research Project Manager

Current

IMR - International Marketing Research LLC

May 2024 - Present (1 year 9 months)

Lead marketing research initiatives, designing and implementing methodologies and delivering market analyses that inform marketing strategy and improve brand and consumer engagement.

Market Research Project Management Survey Design Data Analysis Reporting SPSS Microsoft Excel

Current

Research Assistant

Current

Sport EMI

Feb 2022 - Present (4 years)

Conduct research in sport psychophysiology and biomechanics, perform data collection and analysis, and deliver lectures and training on stress management while mentoring students.

Data Analysis Stress Management SPSS EmotivPro Teaching

Current

Lecturer

Current

Armenian State Institute of Physical Culture and Sport

Feb 2022 - Present (4 years)

Delivered lectures and training in stress management and supervised student research within sport psychophysiology while contributing to multidisciplinary research projects.

Teaching Curriculum Development Stress Management Public Speaking

Research Consultant

AxonaLab

Nov 2021 - Feb 2022 (3 months)

Applied neuroscience methods to neuromarketing projects, collaborated with clients to translate neuroscientific findings into marketing recommendations and project deliverables.

Neuromarketing Research Design EmotivPro Reporting

Psychologist

Child and Family Support Center

Sep 2021 - Nov 2021 (2 months)

Provided counseling to children and families, developed tailored intervention plans, and supported healthy developmental outcomes for clients in need.

Counseling Family Therapy Communication

Education

Degrees, certifications, and relevant coursework

Armenian State Institute of Physical Culture and Sport

Doctor of Philosophy, Human Physiology

2023 -

Activities and societies: Dissertation research on psychophysiology; research assistant and lecturer roles; publications and grant-supported projects.

PhD student in Human Physiology researching psychophysiological features of decision making among athletes in competitive activity.

Yerevan State University

Master of Science, Managerial Psychology

2021 - 2023

Grade: 19.86 (Honours)

Activities and societies: Master’s thesis research, lecturing assistance, workshops and courses in psychology.

Completed Master of Science in Managerial Psychology with honours, focusing on psychophysiological factors determining stress resistance of high-level athletes.