At Mailtrap, I grew the YouTube channel from zero to 9K subscribers and made video the company’s second-largest conversion channel, with every fifth purchase originating there. I also built its production pipeline, content strategy, and automations.
I led content strategy and creative production across YouTube, podcast, social, SEO/GEO, and PR, and led a remote, distributed team of 10. I managed video production budgets from $20K to $100K.
I launched the Subject Line Blank podcast, which reached 1K YouTube subscribers and 700K views in six months, and grew the company LinkedIn page from 8K to 500K monthly impressions in six months. I also ran SEO and GEO work, including an AI outreach agent that helped raise Domain Rating from 87 to 92.
Before Mailtrap, I created web content and marketing strategy at Maxitech, after progressing from Senior Content Writer and Marketing Strategist to Web Content Team Lead. I presented Mailtrap’s video production approach at Email Marketing Summit ’25 and have consulted businesses including MarTech and Coupler.io on B2B video production.
