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Vijayalaxmi Mishra

@vijayalaxmimishra

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Marketing and product strategist driving growth through digital performance and product innovation.

India

Message

What I'm looking for

I seek roles where I can lead product-driven growth and digital marketing, collaborate with leadership, scale acquisition funnels, and implement CRM/automation to drive measurable revenue.

I am a marketing and product strategist with over 3.5 years of cross-functional experience in brand building, product innovation, and digital performance marketing within real estate and tech. I have launched platforms and systems—like RealBudget.com—that improved user acquisition, increased revenue, and enhanced operational efficiency for thousands of monthly users.

I partner with leadership and cross-functional teams to align marketing, technology, and business strategy, manage large digital ad budgets, optimize CRM-driven funnels, and design automation that reduces lead leakage and boosts conversions. I focus on measurable outcomes, process standardization, and scalable growth initiatives.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Product Strategist

Current

Real Budget Growth Ltd.

Aug 2021 - Present (4 years 3 months)

Led marketing and product strategy for a real estate tech platform, launching RealBudget.com to 5,000+ monthly users and driving a 32% lift in lead conversions while managing ₹30L annual ad spend with 15%+ ROAS.

Digital Marketing Product Strategy Google Ads Meta Ads WhatsApp Automation Lead Generation

Education

Degrees, certifications, and relevant coursework

MATS University, Raipur

Bachelor of Business Administration, Marketing & Finance

2020 - 2022

Completed a Bachelor of Business Administration with focus on Marketing and Finance, covering core business, marketing strategy, and financial fundamentals.