Vidhii Upadhyay

Facilitated B2B connections between 100+ potential software buyers and enterprise sellers through on-ground pitching at a national HR-tech conference. Coordinated a 21-interview partner track with senior representatives from Workday, Zoho, SHL, Keka, and other enterprise brands.

Managed content strategy and execution across 4 brands, growing a flagship page from 3,507 to 4,012 followers. Scaled average reel views from ~500 to 3.5K (7x growth) through format experimentation and audience-insight-led content planning.

Developed social media and content strategies based on market research and audience insights. Created and optimized brand content across digital channels, combining copywriting, creative execution, and platform strategy.

Sourced and sold products from China, Japan, and the US to Indian wholesalers and retailers, building a commission-based sales network of 100–150 active buyers. Generated ~₹50,000 in average monthly commission through consistent cross-border B2B sales.

Pursuing a Postgraduate Diploma in Digital Marketing, focusing on analytics, campaign management, and growth strategies.

Completed high school education with a focus on foundational academics.