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Prasidha Naidu

@prasidhanaidu

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I grow client brands through SEO, social media, email marketing, and data-driven content strategy.

India

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What I'm looking for

I'm looking to grow in a digital marketing role where I can build data-driven SEO, social media, email, and content campaigns, work directly with clients, and create measurable brand growth.

I'm currently managing 9+ U.S.-based client accounts at Arista Systems across SEO, social media, and email marketing. I create content for Instagram, Facebook, LinkedIn, TikTok, Threads, and YouTube for eCommerce, education, apparel, training, and service businesses.

I've grown an Instagram account from zero to 3K+ followers in two months, generating 30K+ organic Reel views and 50K+ carousel impressions. I also execute on-page, off-page, technical, and eCommerce SEO for WordPress and Shopify, supported by GA4, Search Console, Tag Manager, and SEMrush.

My experience also includes social media management, influencer campaigns, client coordination, content shoots, and Meta Ads support. As a fashion and lifestyle content creator, I bring an understanding of audience behavior, social trends, and brand storytelling to every campaign.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Associate

Current

Arista Systems Pvt Ltd

Jan 2025 - Present (1 year 8 months)

Managed 9+ U.S.-based client accounts across SEO, social media, and email marketing, creating content for multiple platforms. Grew a client's Instagram from 0 to 3K+ followers in 2 months and executed SEO for WordPress and Shopify websites.

SEO Social Media Marketing Email Marketing Mailchimp Google Analytics 4 Google Search Console Google Tag Manager Meta Ads WordPress Shopify Content Strategy Client Communication

Social Media Marketing Intern

ARM Consultancies

Aug 2024 - Nov 2024 (3 months)

Assisted in managing 5+ client social media accounts across hospitality and education sectors. Created content, planned monthly calendars, and coordinated with clients and designers.

Social Media Marketing Content Creation Content Calendar Client Coordination Brand Presence

Influencer Marketing Intern

Infloso Private Limited

May 2024 - Aug 2024 (3 months)

Scouted and evaluated 100+ influencers for a fashion campaign, shortlisting and onboarding 50+ creators. Built relationships, negotiated collaborations, and coordinated campaign execution.

Influencer Marketing Influencer Scouting Negotiation Campaign Coordination Relationship Management

Social Media Marketing Intern

Writerdesk India

Apr 2023 - Jun 2023 (2 months)

Managed 5+ social media accounts across F&B, cafés, hospitals, and education brands. Planned content calendars, scheduled posts using Meta Business Suite, and coordinated with designers.

Social Media Marketing Meta Business Suite Content Calendar Content Creation Brand Presence

Marketing Intern

Smilebird Dental Studio

Nov 2022 - Feb 2023 (3 months)

Created social media content and produced creatives for Meta Ads campaigns promoting dental aligners. Brainstormed content ideas and assisted in planning offline marketing campaigns.

Social Media Marketing Meta Ads Content Creation Offline Marketing Brand Awareness

Marketing Intern

The Hitvada

Dec 2022 - Jan 2023 (1 month)

Conducted offline marketing and promotional outreach across schools to increase magazine awareness and subscriptions. Presented the magazine to school principals and assisted in grassroots marketing initiatives.

Offline Marketing Marketing Outreach Partnership Building Grass Roots Marketing

Education

Degrees, certifications, and relevant coursework

Ramdeobaba College of Engineering and Management

Integrated MBA, Marketing and Human Resources

2020 - 2025

Integrated MBA in HR and Marketing from Ramdeobaba College of Engineering and Management, completed in 2025.

Hislop Junior College

Higher Secondary Education

2018 - 2020

Higher Secondary Education from Hislop Junior College, completed in 2020.

Kendriya Vidyalaya

Secondary Education

2008 - 2018

Secondary Education from Kendriya Vidyalaya, completed in 2018.

Google

Google Digital Marketing & E-commerce, Digital Marketing

Completed the Google Digital Marketing & E-commerce certificate, which includes seven courses developed by Google with hands-on, practice-based assessments.