At MyTheresa, I wrote and edited product descriptions, newsletters, and campaign copy in an editorial tone. I also sub-edited copy and coordinated translations to keep content consistent.
At GVI, I scaled weekly blog output from 2 to 100 posts using ChatGPT and Byword alongside SEO strategy, driving a 70% increase in leads. I also refreshed existing blog content, increasing monthly readership by 60% over seven months.
At Fitch Solutions, I sub-edited industry reports and prepared print materials in InDesign. I led editorial efforts for the Oil & Gas sector and, as a freelance research analyst, updated quarterly reports with insights from global trends and internal data.
