Victor Ngugi
@victorngugi
I build data-driven marketing systems, AI automation, and high-converting digital campaigns.
What I'm looking for
At CDI Experts, I lead digital marketing strategy and AI automation for business development across construction, infrastructure, and energy markets. I build scalable systems for qualified B2B lead generation, campaign visibility, workflow efficiency, and reporting using tools including Zapier, N8n, Perplexity AI, GA4, Looker Studio, SEO, and paid media.
I've delivered digital strategy, websites, e-commerce experiences, payment integrations, SEO, Google Ads, social campaigns, and visual brands for Property Boutique, Crayson Pharmacy, Wrap N Board, Medtech Africa, Reserve Trip, ZIDI Solar Africa, Toodaa Digital, Armco Kenya, Chapa Copy, and Business Apps Plus. I combine creative production and web development with performance analysis to turn digital channels into practical engines for visibility, engagement, leads, and sales.
Experience
Work history, roles, and key accomplishments
At CDI Experts, I lead digital marketing strategy and automation initiatives to support business development across global markets in construction, infrastructure, and energy. My focus is on building scalable, data-driven marketing systems that enhance visibility, streamline workflows, and generate qualified B2B leads.
Key Responsibilities & Achievements:
Develop and execute full-funnel digital
As a Digital Marketing Manager at The Property Boutique, I played a pivotal role in developing and executing data-driven digital marketing strategies to enhance brand visibility, generate leads, and drive property sales.
Key Responsibilities & Achievements:
✅ Strategic Digital Marketing Planning & Execution
I spearheaded the planning and execution of all digital marketing initiatives, integratin
At Crayson Pharmacy, I collaborated closely with the proprietors to build a strong and recognisable digital and physical brand presence during their expansion phase. I played a dual role in both strategic digital marketing and visual brand development, ensuring consistency and engagement across all customer touchpoints.
Key Responsibilities & Contributions:
✅ Strategic Digital Marketing Campaig
At Wrap and Board, a leading baggage wrapping service at Jomo Kenyatta International Airport, I led the development and execution of a digital marketing strategy that amplified brand visibility, increased foot traffic, and improved customer engagement across digital and on-site channels.
Key Responsibilities & Achievements:
✅ Integrated Digital Marketing Strategy
I designed and implemented a ful
As a Digital Marketer and Website Developer Consultant for Africa MedTech Hub, I played a key role in enhancing the organisation's digital presence and improving user engagement for the MedTech Conference 2023.
Key Responsibilities & Achievements:
✅ Custom Website Development for MedTech Conference 2023
I designed and developed a fully customised website tailored for the MedTech Conference 2023
At Reserve Trip, I played a pivotal role in bridging technology with customer service by developing a comprehensive digital platform that streamlined travel bookings and enhanced customer experience. My responsibilities spanned across web development, marketing strategy, and creative design to deliver a fully functional and engaging online presence for the brand.
Key Responsibilities & Achievemen
As a Digital Marketing Consultant at Zidi Solar Africa, I played a crucial role in developing and executing digital marketing strategies that enhanced brand visibility, increased website traffic, and drove product sales.
Key Responsibilities & Achievements:
✅ E-Commerce Website Development & Payment Integration
I designed and developed a custom E-Commerce website, ensuring a seamless user exper
I led the strategic transformation of the company's digital presence.
Key Responsibilities & Achievements
✅ Strategic Campaign Leadership
I developed customised digital marketing strategies tailored to each client’s business goals, whether visibility, lead generation, or conversions. I oversaw their full lifecycle: planning, execution, monitoring, optimisation, and reporting.
✅ Multi-Client Soci
At Armco Kenya, I was entrusted with establishing the company's digital presence and building a robust online brand identity, enabling the business to scale into e-commerce and reach a wider market through digital platforms.
Key Responsibilities & Achievements:
✅ Product Photography & Visual Content Creation
I led the creation of high-quality product photography, documenting the entire product
At Chapa Copy, I served as the in-house creative and digital lead, overseeing the day-to-day operations of the Garden City branch while delivering high-quality design, photography, and web solutions to both walk-in clients and the company.
Key Responsibilities & Contributions:
✅ Creative Design for Print & Branding
I designed a wide array of business materials, including business cards, posters
At Apps Plus, I began my journey as a Graphic Designer, Website Developer and Marketer, where I was responsible for creating visually compelling marketing materials that supported the company’s branding and client outreach efforts.
Key Responsibilities & Growth Highlights:
✅ Design & Creative Production
I designed a wide range of marketing assets, including flyers, brochures, business cards, an
Education
Degrees, certifications, and relevant coursework
CIM | The Chartered Institute of Marketing
Digital Marketing, Marketing/Marketing Management
2024 - 2024
Africa Nazarene University
Bachelor's degree, Law
2013 - 2015
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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