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Victor NgugiVN
Open to opportunities

Victor Ngugi

@victorngugi

I build data-driven marketing systems, AI automation, and high-converting digital campaigns.

Australia
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What I'm looking for

I'm looking to build data-driven marketing systems that combine AI automation, creative strategy, SEO, paid media, and analytics to improve visibility, generate qualified leads, and drive measurable business growth.

At CDI Experts, I lead digital marketing strategy and AI automation for business development across construction, infrastructure, and energy markets. I build scalable systems for qualified B2B lead generation, campaign visibility, workflow efficiency, and reporting using tools including Zapier, N8n, Perplexity AI, GA4, Looker Studio, SEO, and paid media.

I've delivered digital strategy, websites, e-commerce experiences, payment integrations, SEO, Google Ads, social campaigns, and visual brands for Property Boutique, Crayson Pharmacy, Wrap N Board, Medtech Africa, Reserve Trip, ZIDI Solar Africa, Toodaa Digital, Armco Kenya, Chapa Copy, and Business Apps Plus. I combine creative production and web development with performance analysis to turn digital channels into practical engines for visibility, engagement, leads, and sales.

Experience

Work history, roles, and key accomplishments

CDI EXPERTS logoCE
Current

Digital Marketing – AI & Automation Manager

Nov 2025 - Present (9 months)

At CDI Experts, I lead digital marketing strategy and automation initiatives to support business development across global markets in construction, infrastructure, and energy. My focus is on building scalable, data-driven marketing systems that enhance visibility, streamline workflows, and generate qualified B2B leads.

Key Responsibilities & Achievements:

Develop and execute full-funnel digital

Property Boutique (E.A) Limited logoPL

Digital Marketing Consultant

Feb 2024 - Feb 2025 (1 year)

As a Digital Marketing Manager at The Property Boutique, I played a pivotal role in developing and executing data-driven digital marketing strategies to enhance brand visibility, generate leads, and drive property sales.


Key Responsibilities & Achievements:
✅ Strategic Digital Marketing Planning & Execution
I spearheaded the planning and execution of all digital marketing initiatives, integratin

Crayson Pharmacy logoCP

Digital Marketing Consultant

Jun 2023 - Mar 2024 (9 months)

At Crayson Pharmacy, I collaborated closely with the proprietors to build a strong and recognisable digital and physical brand presence during their expansion phase. I played a dual role in both strategic digital marketing and visual brand development, ensuring consistency and engagement across all customer touchpoints.


Key Responsibilities & Contributions:

✅ Strategic Digital Marketing Campaig

Wrap N Board logoWB

Marketing Consultant

Jan 2022 - Dec 2023 (1 year 11 months)

At Wrap and Board, a leading baggage wrapping service at Jomo Kenyatta International Airport, I led the development and execution of a digital marketing strategy that amplified brand visibility, increased foot traffic, and improved customer engagement across digital and on-site channels.

Key Responsibilities & Achievements:

✅ Integrated Digital Marketing Strategy
I designed and implemented a ful

Medtech Africa logoMA

Digital Marketing Consultant

Jan 2022 - Jan 2023 (1 year)

As a Digital Marketer and Website Developer Consultant for Africa MedTech Hub, I played a key role in enhancing the organisation's digital presence and improving user engagement for the MedTech Conference 2023.


Key Responsibilities & Achievements:

✅ Custom Website Development for MedTech Conference 2023
I designed and developed a fully customised website tailored for the MedTech Conference 2023

Reserve Trip logoRT

Digital Marketing Consultant

Dec 2021 - Dec 2022 (1 year)

At Reserve Trip, I played a pivotal role in bridging technology with customer service by developing a comprehensive digital platform that streamlined travel bookings and enhanced customer experience. My responsibilities spanned across web development, marketing strategy, and creative design to deliver a fully functional and engaging online presence for the brand.

Key Responsibilities & Achievemen

ZIDI Solar Africa logoZA

Digital Marketing Consultant

Jan 2021 - Mar 2022 (1 year 2 months)

As a Digital Marketing Consultant at Zidi Solar Africa, I played a crucial role in developing and executing digital marketing strategies that enhanced brand visibility, increased website traffic, and drove product sales.


Key Responsibilities & Achievements:

✅ E-Commerce Website Development & Payment Integration
I designed and developed a custom E-Commerce website, ensuring a seamless user exper

Toodaa Digital logoTD

Head of Digital Marketing

Jan 2019 - Jan 2021 (2 years)

I led the strategic transformation of the company's digital presence.

Key Responsibilities & Achievements
✅ Strategic Campaign Leadership
I developed customised digital marketing strategies tailored to each client’s business goals, whether visibility, lead generation, or conversions. I oversaw their full lifecycle: planning, execution, monitoring, optimisation, and reporting.

✅ Multi-Client Soci

Armco Kenya Ltd logoAL

Frontend Web Developer & Graphic Designer

Jan 2017 - Jan 2019 (2 years)

At Armco Kenya, I was entrusted with establishing the company's digital presence and building a robust online brand identity, enabling the business to scale into e-commerce and reach a wider market through digital platforms.


Key Responsibilities & Achievements:

✅ Product Photography & Visual Content Creation
I led the creation of high-quality product photography, documenting the entire product

Chapacopy logoCH

Graphic Designer, Photographer and Website Developer

Jan 2015 - Jan 2017 (2 years)

At Chapa Copy, I served as the in-house creative and digital lead, overseeing the day-to-day operations of the Garden City branch while delivering high-quality design, photography, and web solutions to both walk-in clients and the company.


Key Responsibilities & Contributions:

✅ Creative Design for Print & Branding
I designed a wide array of business materials, including business cards, posters

Business Apps Plus Ltd logoBL

Graphic Designer, Website Developer and Marketer

Jan 2013 - Jan 2015 (2 years)

At Apps Plus, I began my journey as a Graphic Designer, Website Developer and Marketer, where I was responsible for creating visually compelling marketing materials that supported the company’s branding and client outreach efforts.


Key Responsibilities & Growth Highlights:

✅ Design & Creative Production
I designed a wide range of marketing assets, including flyers, brochures, business cards, an

Education

Degrees, certifications, and relevant coursework

CM

CIM | The Chartered Institute of Marketing

Digital Marketing, Marketing/Marketing Management

2024 - 2024

AU

Africa Nazarene University

Bachelor's degree, Law

2013 - 2015

Tech stack

Software and tools used professionally

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