At Yardi Systems' REACH by RentCafe, I lead SEO and PPC for 50+ apartment property websites and manage $20K+ in monthly ad spend to drive qualified leads and leases. As the primary client contact, I translate goals into measurable strategies, oversee reputation management for 20+ properties, and create content for Google, Facebook, and Instagram.
Previously, I built marketing content and data-driven campaigns at SAVI Controls, publishing weekly WordPress blogs, developing buyer personas, and supporting social campaigns. I also led editors and writers as Editor in Chief of The McKendree Review, where I shaped editorial calendars, wrote bi-weekly articles, and improved the publication's WordPress site for SEO and user experience.
