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Victoria Nardin

@victorianardin

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Events & sponsorship marketing manager with 10+ years driving brand partnerships and large-scale activations.

Argentina

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What I'm looking for

I’m seeking a fully remote role in events, entertainment, travel or lifestyle—where I can own budgets, lead sponsorship negotiations and deliver large-scale brand activations across partners and venues.

I’m an events & sponsorship marketing manager with 10+ years of experience specialising in event management, sponsorship negotiation and brand partnerships. I’ve coordinated large-scale activations across 14 venues, owning full budgets and leading cross-functional delivery, with a global mindset built through living and working in Ireland and New Zealand.

In my roles at IRSA Propiedades Comerciales, I led end-to-end sponsorship negotiation—from prospect identification and pitch through contract execution, deliverables management and post-event reporting. I also designed strategic marketing planning, commercialised high-visibility placements (stages, shop windows and venues), and built long-term alliances across entertainment, FMCG and lifestyle partners, supported by tools like SAP, Power BI/Qlikview, and Microsoft Office.

Experience

Work history, roles, and key accomplishments

Head of Sponsorships

IRSA Propiedades Comerciales

Nov 2018 - Dec 2020 (2 years 1 month)

Managed the full event calendar across 14 shopping-centre venues and led end-to-end sponsorship negotiations for brand partnerships from pitch to contract execution. Commercialised high-visibility advertising placements and built long-term strategic alliances across entertainment, FMCG, and lifestyle sectors.

Sponsorship Negotiation Brand Partnerships Event Planning Strategic Alliances Contract Management Budget Ownership FMCG Marketing

Marketing & Commercial Coordinator

IRSA Propiedades Comerciales

Feb 2014 - Nov 2018 (4 years 9 months)

Owned and executed the Annual Strategic Marketing Plan with budgets across multiple shopping centres, driving commercial activations and sponsorship campaigns with external brands and media partners. Coordinated cross-functional teams to ensure seamless event delivery and maintained consistent brand positioning across multiple locations.

Strategic Marketing Planning Campaign Management Sponsorship Positioning Cross functional Coordination Event Operations Stakeholder Management

Marketing Assistant

IRSA Propiedades Comerciales

Aug 2011 - Jan 2014 (2 years 5 months)

Developed marketing proposals and promotional campaigns from brief to delivery, including supplier evaluation and budget tracking. Managed communications across four centre locations, measured and reported results with expense/deviation analysis, and handled SAP purchase orders and contract loading.

Campaign Execution Budget Management performance reporting SAP (Purchase Orders)Contract Loads Media Consumption Tracking

Media Assistant

Starcom Mediavest Worldwide

Oct 2008 - Jul 2011 (2 years 9 months)

Supported media planning and campaign control for The Walt Disney Company, Whirlpool, Pernod Ricard, General Mills, and Answer Seguros. Researched and selected creative media channels to maximise reach and impact, supervised 2 direct reports, and managed quotes, purchase orders, and material verification.

Media Planning Campaign Management Creative Media Selection Quote Management Team Supervision