Open to opportunities

Carolina Sciarra

@carolinasciarra

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Marketing and Events Manager with 7+ years of experience.

Argentina

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What I'm looking for

I am seeking a dynamic role where I can leverage my event management skills and strategic planning expertise to create impactful experiences and drive brand success.

I am a Marketing and Events Manager with over 7 years of experience in leading high-impact events, brand activations, and communication campaigns. My expertise lies in project management, stakeholder coordination, and fostering cross-functional teamwork. I am fluent in both Spanish and English, which enhances my ability to connect with diverse audiences and stakeholders.

In my recent role as Events, Promotion and Marketing Manager for the Government of the City of Buenos Aires, I successfully led the strategy and execution of numerous large-scale events, significantly increasing attendance and engagement through innovative activations. My efforts in boosting social media KPIs for BA Capital Gastronómica have been particularly rewarding, as I exceeded growth and engagement targets while promoting Buenos Aires as LATAM’s gastronomic capital.

Throughout my career, I have demonstrated a strong ability to manage teams and collaborate with various stakeholders to deliver exceptional results. I am passionate about creating memorable experiences and driving brand success through strategic planning and execution.

Experience

Work history, roles, and key accomplishments

Events, Promotion and Marketing Manager

Government of the City of Buenos Aires

Jan 2023 - Apr 2025 (2 years 3 months)

Led the strategy, planning, and execution of events, experiences, and activations to strengthen institutional positioning and promote Buenos Aires as LATAM’s gastronomic capital. Managed a team of 12, coordinated with public and private stakeholders, and oversaw press, social media communications, and sponsorship activations, directing 18 large-scale events and increasing attendance by 50–100%.

Strategic Planning Project Management Team Leadership Public Speaking

Commercial and Creative Strategy Advisor

NUEVE Agency

Feb 2022 - May 2023 (1 year 3 months)

Led commercial prospecting and provided strategic advisory on client portfolio management. Implemented digital funnel strategies and analyzed KPIs to optimize performance.

Commercial Strategy Portfolio Management KPI Analysis Performance Optimization Strategic Advisory Prospecting

Event and Project Manager

Government of the City of Buenos Aires

Jan 2020 - Dec 2022 (2 years 11 months)

Coordinated and led the event team, managing the full cycle of gastronomic and promotional events. Developed project timelines and ensured on-time delivery in collaboration with production agencies and cross-functional departments, delivering innovative experiential concepts.

Event Management Project Management Team Leadership

Sponsorship Advisor

Government of the City of Buenos Aires

Jul 2019 - Apr 2021 (1 year 9 months)

Oversaw sponsor relationships and activation for major public-private events. Supported content development and marketing initiatives to increase stakeholder engagement and visibility.

Sponsorship Management Stakeholder Engagement Content Development

Senior Account Executive

Craverolanis Agency

Apr 2017 - Jul 2019 (2 years 3 months)

Managed integrated communication campaigns for major brands in Argentina and Latin America, including Molinos Río de la Plata, La Serenísima, and Softys. Oversaw briefing, production coordination, and campaign delivery.

Account Management Campaign Delivery Client Relationship Management Latin American Market

Account Assistant

DHNN Agency

Apr 2016 - Apr 2017 (1 year)

Supported digital communication strategies for clients such as Casa Rosada, Mercado Libre, and Techo. Assisted in various aspects of account management and client support.

Digital Communication Marketing Support Mercado Libre

Education

Degrees, certifications, and relevant coursework

Universidad del Salvador

Degree in Advertising, Advertising

Studied the principles and practices of advertising, covering areas such as strategic planning, creative development, and campaign management. Gained foundational knowledge in marketing, communication, and consumer behavior.