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Victoria Lione

@victorialione

UX/UI and Product Designer building Shopify and Webflow experiences, with e-commerce redesigns that improved conversions by up to 35%.

Argentina

Message

Across my freelance projects, I’ve designed and launched responsive websites and e-commerce experiences using Figma, Webflow, and Shopify. My CRO-focused redesigns helped e-commerce clients improve conversion rates by up to 28%, and redesigned platforms increased user engagement by 40% on average.

At The Baptist Health, I created accessible interfaces for patient records, appointment booking, and virtual care. The redesigned platforms reached 14,762 weekly recurring users, and key patient flows took 25% less time to complete.

Experience

Work history, roles, and key accomplishments

Current

UX/UI & Shopify Designer

Current

Freelance

Jan 2019 - Present (7 years 10 months)

Worked with multiple e-commerce brands and agencies to design and develop high-performing stores with a focus on CRO, scalability, and front-end integration. Applied Client-First framework, Relume components, and Liquid customization for product and collection templates.

Shopify Liquid Webflow Client First Relume CRO UX Design API Integration Zapier Make Metafields

Current

Freelance Projects

Current

Freelance

Jan 2018 - Present (8 years 10 months)

Delivered end-to-end design solutions using Figma, built and launched fully functional websites and e-commerce experiences, and developed Shopify expertise. Collaborated with business owners to align UX decisions with brand goals and user behavior.

Figma Webflow Shopify Shopify Plus Liquid HTML CSS CRO Accessibility WCAG Klaviyo Recharge Stripe MercadoLibre Intelligems Design Systems Prototyping User Research Usability Testing

Current

Webflow Designer

Current

Freelance

Jan 2018 - Present (8 years 10 months)

Built and launched 20+ Webflow websites and Shopify-integrated stores with responsive, SEO-optimized design. Improved conversion rates by up to 30% through CRO-driven UX redesigns and automated content workflows between Webflow CMS and Shopify.

Webflow Shopify CRO SEO CMS Integration GSAP lottie Design Systems Automation

E-commerce Contractor

Freelance

Jul 2024 - Jun 2025 (11 months)

Applied CRO-driven design frameworks to build high-performing product pages and checkout experiences. Conducted competitive analysis and UX audits to identify usability gaps and support data-informed design decisions.

CRO UX Audits Competitive Analysis Shopify Conversion Rate Optimization Product Pages Checkout Experiences Design Systems Internationalization

UX/UI Designer

The Baptist Health

Jan 2021 - Dec 2024 (3 years 11 months)

Created accessible and responsive interfaces for web, medical records access, and virtual care. Conducted user interviews and usability testing with diverse patient groups to identify friction points and improve accessibility.

Accessibility WCAG Responsive Design User Research Usability Testing Figma Healthcare UX