Luciana Petraglia
@lucianapetraglia
Senior Product Designer specializing in UX/UI, CRO, and data-informed design.
ArgentinaWhat I'm looking for
I am a results-driven Product Designer and UX/UI specialist with 5+ years in software factories and global startups, complemented by 10+ years as an architect and project manager. I design and optimize complex progressive web applications using user research, KPI definition, heuristic evaluation, and data-driven decision-making to improve user engagement and conversion.
I have led end-to-end UX/UI for scalable SaaS platforms, rebuilt design systems with 60+ reusable components, conducted user interviews and usability tests, and implemented A/B testing and analytics strategies. I blend front-end fundamentals (HTML, CSS, JavaScript) with industry tools like Figma, Sketch, and Adobe XD to deliver accessible, consistent, and high-impact product experiences.
Experience
Work history, roles, and key accomplishments
Senior UX/UI Designer
Symphony Energy
Jan 2025 - Present (8 months)
Led end-to-end UX/UI design for a scalable B2B SaaS platform, rebuilt a Figma design system with 60+ reusable components, and optimized onboarding, dashboards, and alerts to improve consistency across 50+ screens.
Senior UX/UI Designer
OrgChart
Jan 2024 - Dec 2024 (11 months)
Led UX/UI initiatives for a workforce-planning B2B SaaS product, built a custom design system, conducted 15+ user interviews and usability tests, and delivered wireframes and interactive prototypes.
Product Designer (Lead)
Feat Consulting
Jan 2024 - Dec 2024 (11 months)
Oversaw agile product cycles for multiple clients at a data-driven marketing agency, coordinated cross-functional sprint teams, and created A/B test prototypes informed by heatmaps and clickstream analysis.
Senior UX/UI Designer
Adopt IQ Sequence
Jan 2023 - Dec 2024 (1 year 11 months)
Directed UX from concept to launch for an AI walkthrough video platform, defined personas and journeys via workshops, and managed accessibility QA and onboarding strategies to boost activation.
Product Manager & Senior UX/UI Designer
Orbe Solutions
Jan 2021 - Dec 2023 (2 years 11 months)
Led UX strategy and product management across fintech, healthcare, and e-commerce progressive web apps, facilitated workshops and user research, and maintained UI libraries across multiple projects.
Education
Degrees, certifications, and relevant coursework
COCoderhouse
Professional Certificates, Continuing Education / Technical Certificates
2022 - 2023
Completed multiple professional certificates in JavaScript, Business Analytics, Frontend Development (HTML & CSS), Scrum Master, and Prototyping tools.
UAUniversidad de Buenos Aires
Master's Degree, Design and Project Execution
Completed a master's program emphasizing design and project execution with applied methodologies for product and design management.
IAInstituto Tecnológico de Buenos Aires
Advanced Certificate in Project Management, Project Management
Completed an advanced certificate program in Project Management focused on IT and project execution methodologies.
UNUniversidad Nacional del Nordeste
Bachelor's in Architecture, Architecture
Earned a Bachelor's degree in Architecture with training in design, project management, and built-environment considerations.
Tech stack
Software and tools used professionally
Availability
Location
ArgentinaAuthorized to work in
Website
behance.net/lu_petragliaPortfolio
behance.net/lu_petragliaJob categories
Skills
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