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Josefina MaldonadoJM
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Josefina Maldonado

@josefinamaldonado

Senior Product Designer at Woki who owned end-to-end platform design and created cross-sell recommendation widgets for CrossUp.

Argentina
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At Woki, I owned end-to-end platform design as the sole designer, partnering directly with the CEO and CPO to translate commercial goals into functional, on-brand experiences.

I designed workflows between creative and engineering teams to streamline handoff in Figma, and created and maintained the platform’s component library and visual design system.

At CrossUp, I designed interfaces and flows for a B2B SaaS in the Tiendanube and digital retail ecosystem, including recommendation widgets aimed at increasing average order value. In my freelance work, I design landing pages and online stores, along with branding, identity, signage, and packaging.

Experience

Work history, roles, and key accomplishments

WO

Senior Product Designer & UX/UI Lead

Woki

Oct 2021 - May 2026 (4 years 7 months)

Took full ownership of the platform's end-to-end design as the sole designer, partnering with C-level leadership to align business strategy with the interface. Designed and implemented efficient workflows between creative and engineering teams, and created and maintained the component library and visual design system.

Globant logoGL

UX/UI Design Intern

Jan 2022 - Dec 2022 (11 months)

Completed intensive training in interface design and agile methodologies within high-performance environments.

Education

Degrees, certifications, and relevant coursework

IA

Inside Studios / Espacio Buenos Aires

Complementary Fashion Training, Fashion

2023 - 2025

Completed complementary training in fashion production and marketing.

Universidad Nacional de Mar del Plata logoUP

Universidad Nacional de Mar del Plata

Industrial Design, Industrial Design

2017 - 2022

Completed a degree in Industrial Design, covering product design, manufacturing, and creative direction.

Coderhouse logoCO

Coderhouse

UX/UI Design, Basic & Advanced, UX/UI Design

2021 - 2021

Completed a UX/UI Design course covering basic and advanced principles.

Tech stack

Software and tools used professionally

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