Nayib Sales

Designed and developed web experiences in WordPress and Figma, balancing visual quality, usability, and business goals. Created design systems, landing pages, and marketing assets for digital campaigns.

Led end-to-end design of landing page and website, improving engagement and conversion rates. Conducted benchmarking, user personas, and surveys to inform design decisions.

Designed complete brand manual, custom logotypes, typography system, and color palette. Developed packaging concepts and marketing assets using Adobe Photoshop and Illustrator.

Led UX/UI analysis of website, identifying strengths and weaknesses. Directed team in heuristic evaluations with heatmaps and UX research tools, and facilitated stakeholder workshops.

Directed end-to-end UX/UI process for a multi-business e-commerce platform. Conducted research, designed responsive UI, and developed a design system and analytics dashboard.

Redesigned company's internal system, improving usability and efficiency. Designed dashboards and data visualizations for enterprise clients such as Mercado Libre Argentina, Coca-Cola Chile, and Hitachi.

Designed digital products across multiple industries including cryptocurrency, logistics, hospital systems, and travel. Applied end-to-end UX process and agile methodologies.

Redesigned company website for an international land-investment platform. Created low, mid, and high-fidelity prototypes and collaborated with a multinational team.

Designed dual user flows for an IT recruitment platform. Conducted benchmarking, user personas, and flow analysis, and delivered responsive UI prototypes.

Designed educational website supporting children with learning difficulties. Conducted research and UX writing, built payment system and dashboard, and delivered responsive UI.

Completed a Diploma in WordPress Design, focusing on website design.

Completed a Diploma in Graphic Design, including a brand manual project.

Grade: 8

Completed a Higher Technique in Marketing with a thesis note of 8.

Completed a Diploma in Front-end development, covering website development.

Completed a Diploma in UX/UI Design, including a mobile app design project for Recicla.

Completed a Diploma in UX Writing, including a case study for Entertainment World.

Completed a Diploma in UX/UI Design, including a mobile app design project for 'Move All the Time' and website design.