Open to opportunities

Victoria kochańska

@victoriakochaska

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Senior Project Manager specializing in influencer marketing and creative campaigns.

Zimbabwe

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What I'm looking for

I'm looking for a dynamic role that fosters creativity and collaboration, where I can lead innovative projects and drive impactful marketing strategies.

I'm a Senior Project Manager with over 8 years of experience in creative agencies and freelance roles, focusing on influencer marketing. My journey has allowed me to lead cross-functional teams and deliver impactful campaigns, shaping strategies that resonate with audiences. I thrive on bringing creative ideas to life, whether in professional settings or personal projects.

Throughout my career, I've co-created and executed successful influencer marketing strategies for brands like Colgate and Costa Coffee, tailoring approaches to meet the unique needs of diverse markets. My expertise extends to managing long-term collaborations with creators and overseeing comprehensive campaigns that drive engagement and brand repositioning.

I'm passionate about strategic planning, problem-solving, and fostering strong client relations. My experience includes managing end-to-end social media campaigns, directing creative workflows, and ensuring that projects meet tight deadlines while maintaining high-quality standards. I am excited to continue pushing the boundaries of influencer marketing and creative project management.

Experience

Work history, roles, and key accomplishments

Current

Influencer Marketing Strategist

Current

They Digital

Oct 2024 - Present (11 months)

Co-created and executed an influencer marketing strategy for Colgate Max White, repositioning the brand among Gen Z consumers. Currently managing the second year of the campaign, overseeing long-term collaborations with macro creators. Developed and led UGC creator campaigns for Costa Coffee across multiple European markets, tailoring strategy to local needs and audiences.

Influencer Marketing UGC Strategies Strategic Planning Client Relations Reporting Negotiation Campaign Management

Digital Project Lead

albo albo

Jun 2021 - Jan 2024 (2 years 7 months)

Supervised a team working on influencer campaigns for Dr Martens, CAT Footwear, and Merrell, involving over 100 creators each season. Directed traffic and workflow in the creative department, effectively meeting tight deadlines and prioritizing workload. Led new business initiatives, featuring comprehensive market and trend analysis, strategic planning, research, and relationship building.

Influencer Marketing Team Supervision Workflow Management Market Analysis Strategic Planning Client Relations Budgeting Legal Compliance Performance Analysis

Digital Project Manager

albo albo

Sep 2020 - Jun 2021 (9 months)

Coordinated influencer-based campaigns for different DTC clients throughout all stages, including research, outreach & negotiations, briefing, quality assurance, and reporting. Fully supported the launch of a beauty brand in the digital field, including content production and coordination of send-outs for influencers. Orchestrated a multichannel digital campaign for The Office PL series premiere,

Digital Marketing Content Production Quality Assurance Reporting LinkedIn Activation Project Coordination Client Communication

Influencer Marketing Manager

CreativeHarder Group

Sep 2018 - Sep 2020 (2 years)

Managed partnerships with brand ambassadors for TCL Electronics, including market research, contract negotiation, elaboration, and content production. Managed the launch of an influencer platform, including recruitment of 25 creators in 2 months and coordination of web design and development. Planned, budgeted, and executed two editions of a 360-degree campaign for the City of Warsaw, including re

Influencer Marketing Brand Ambassador Contract Negotiation Content Production Campaign Planning Budgeting Team Coordination Market Research

PR Manager

Polhem PR

Sep 2016 - Sep 2018 (2 years)

Worked on the Nude by Nature brand launch in Poland, including developing and executing a strategic PR plan, chairing 1:1 meetings with beauty journalists, producing photoshoots, translating and distributing press releases, and creative send-outs for influencers. Created and executed a PR strategy for Bang & Olufsen in the local market, including managing barter collaborations with over 20 key Pol

PR Strategy Media Relations Event Management Photoshoot Production Budgeting Client Relationship Management

Education

Degrees, certifications, and relevant coursework

University of Warsaw

Master Studies, Journalism and Media Studies, PR and Media Marketing

2017 - 2020

Pursued master's studies in Journalism and Media Studies, specializing in PR and Media Marketing. Developed advanced skills in public relations and media strategy.