Ani Chachanidze

Managed graphic designers, copywriters, and advertising managers, providing direction and feedback to ensure successful project execution. Provided briefs for outdoor advertising, brochures, and other marketing materials in line with brand guidelines. Led the content strategy for the company’s Facebook Page.

Partnered with podcasts and influencers to increase brand awareness and engagement. Developed and implemented processes for returns and refunds, ensuring timely resolution and customer satisfaction. Established partnerships with logistics companies to streamline project delivery, reduce costs, and improve efficiency.

Led a team of 4 outreach specialists, achieving successful link-building campaigns. Established strict website evaluation criteria to ensure high-quality link placements and increase the approval rate of new websites. Mentored team members to optimize outreach strategies, resulting in improved overall performance.

Streamlined the editing process and implemented comprehensive guidelines, improving content consistency and user engagement. Managed a team of 3 content writers, coordinating workload and setting deadlines, resulting in timely content creation and publishing. Enhanced readability and quality of produced content, leading to better user experience and increased time spent on site.

Currently pursuing a Master's degree in International Marketing. The program focuses on advanced marketing strategies and global market dynamics.

Completed a Bachelor of Science in Business Administration. The curriculum covered core business principles and management practices.