VICTORIA GARCIA

Launched the company's affiliate programme on Awin, recruiting 50+ partners by building a segmented database of Spanish-speaking publishers and creators. Drove sales from creator partnerships by running end-to-end influencer campaigns on Instagram, TikTok, and YouTube.

Managed cashback, voucher, and content affiliates, negotiating commission structures and planning promotional offers. Grew CRM-attributed revenue from £500K to £2M+ in two years by rebuilding database segmentation, automating lifecycle funnels in Brevo, and running continuous A/B tests.

Retained and grew key B2B accounts by negotiating partner agreements and optimising creatives and send timing against CPA, CTR, and conversion KPIs. Delivered high-volume monthly email campaigns for multiple advertisers across UK, EU, US, AU, and LATAM.

Retained and grew key B2B accounts by negotiating partner agreements and optimising creatives and send timing against CPA, CTR, and conversion KPIs. Delivered high-volume monthly email campaigns for multiple advertisers across UK, EU, US, AU, and LATAM.

Retained and grew key B2B accounts by negotiating partner agreements and optimising creatives and send timing against CPA, CTR, and conversion KPIs. Delivered high-volume monthly email campaigns for multiple advertisers across UK, EU, US, AU, and LATAM.

Supported sales of a major real estate project by managing B2C communications, email campaigns, and social media community management.

Produced live TV content, editorial design, advertising copywriting, and photography.

Produced live TV content, editorial design, advertising copywriting, and photography.

Postgraduate degree in Digital Marketing from ESIC Business & Marketing School in 2018.

Degree in Social Communication with a focus on Advertising from Universidad Católica del Uruguay in 2017.

Graphic Design Certification from BIOS in 2015.