Veronica Mkhafu

Lead full-funnel growth strategy across paid media, lead generation, conversion optimisation, and marketing automation for property, construction, and beauty clients across the GCC region. Manage marketing budgets and campaign strategy, generating qualified leads and improving consultation volume by 40% month-on-month.

Own CRM strategy end-to-end, designing automated customer journeys in HubSpot that improve retention and reduce churn. Segment client databases and oversee CRM platform health, data hygiene, and cross-team training.

Planned and executed Meta and Google paid campaigns for construction, beauty, and property clients, aligning targeting, creative, and messaging with acquisition goals. Delivered campaigns generating significant revenue and high-intent enquiries.

Managed customer interactions, follow-ups, and account records for a US-based client using Salesforce Omnichannel. Ran proactive outbound campaigns to retain and re-engage at-risk accounts.

Managed organic social strategy, content calendars, and community engagement across Instagram, Facebook, LinkedIn, and TikTok for clients spanning beauty, education, and construction. Converted inbound comments and messages into qualified prospects through daily community engagement protocols.

Managed client pipeline and lifecycle campaigns using HubSpot CRM, Google Workspace, and Calendly, optimising follow-up workflows. Designed and scheduled promotional campaigns in Canva and Notion.

Managed executive calendars, correspondence, and scheduling, and handled confidential information with discretion.

Completed a Diploma in Fashion Design and Business Skills.

Earned certifications in Inbound Marketing, CRM Management, and Business Management.

Earned a Business Skills and Management Certificate.