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Venkat Abhishek Premkumar

@venkatabhishekpremkumar

Results-driven content and brand strategy leader with over 13 years of experience across SaaS, regulatory technology, fashion, and lifestyle marketing

India

Message

What I'm looking for

Content lead, writer and strategy roles.

At DataTracks, I led a multidisciplinary creative team and developed content strategies for SaaS and regulatory technology products. My work across global communications channels helped increase prospect queries and engagement by 30%.

Across roles at Digitingo, RBCWorldwide, Fingerprints Creative, and Hasbro Clothing Pvt Ltd, I developed brand messaging, campaigns, and content for digital, print, and social channels. I’ve also published articles on a renowned fashion designer in Forbes India and Grazia Magazine.

Experience

Work history, roles, and key accomplishments

Head of Content and Creative Strategy

DataTracks

Apr 2025 - Jul 2026 (1 year 3 months)

Led a multi-disciplinary creative team to execute integrated brand strategies across global communications channels. Developed end-to-end content strategies for SaaS and regulatory technology products, enhancing prospect engagement by 30%.

Content Strategy Brand Strategy Creative Direction Team Leadership Marketing SaaS Regulatory Technology Sales Enablement Budget Optimization Cross Functional Collaboration

Senior Copywriter & Strategist

Digitingo

Dec 2021 - Apr 2025 (3 years 4 months)

Directed ideation, copywriting, and design for social media, web, and print campaigns across diverse client verticals. Developed strategic content frameworks and messaging guidelines to ensure long-term brand consistency.

Copywriting Content Strategy Creative Direction Campaign Management Brand Consistency Client Relations Social Media Print Design

Senior Copywriter

RBCWorldwide

Jun 2021 - Dec 2021 (6 months)

Created compelling copy for print and digital marketing collateral. Produced marketing materials aligned with brand strategy and campaign objectives.

Copywriting Marketing Collateral Brand Strategy Digital Marketing Print

Copywriter

Fingerprints Creative

Aug 2020 - Jun 2021 (10 months)

Ideated campaigns and marketing collateral for online and offline channels. Managed direct client liaison for project briefs, feedback cycles, and approvals.

Copywriting Campaign Ideation Client Management Marketing Collateral Digital Marketing Offline Marketing

Design, Social Media & Branding Consultant

The Cherry Story

May 2019 - Nov 2019 (6 months)

Delivered visual content strategy through photography, graphic design, and copywriting for digital platforms.

Visual Content Strategy Photography Graphic Design Copywriting Digital Platforms

Fashion Communication, Marketing Design & Social Media Executive

Hasbro Clothing Pvt Ltd

Nov 2013 - Apr 2019 (5 years 5 months)

Developed and implemented content strategy for social media, websites, and offline channels to increase customer engagement and brand awareness. Created monthly fashion newsletters and collaborated with visual merchandising teams.

Content Strategy Social Media Marketing Marketing Design Fashion Communication Newsletter Creation Visual Merchandising Brand Awareness

Content Creator

Visolve

Mar 2013 - Nov 2013 (8 months)

Created strategic content and marketing assets for healthcare audiences. Aided website creation with content strategy and information design.

Content Creation Content Strategy Marketing Assets Healthcare Information Design Website Creation

Apple Specialist

Stormfront Retail UK

Jan 2011 - Dec 2012 (1 year 11 months)

Educated consumers about Apple products and solutions through customized demonstrations. Supported large-scale iPad deployment activities to schools, positively impacting sales growth.

Product Education Consultative Selling Customer Engagement Apple Products IPad Deployment