Shveta Srivastava
@shvetasrivastava
Experienced journalist and content strategist with a focus on marketing strategy.
IndiaWhat I'm looking for
I'm a content strategist and former journalist with over 17 years of experience in creating purpose-driven digital content. In 2020, I launched Cenya, a creative content and video studio, where I specialize in marketing strategy, content marketing, and video production. My work has led to significant achievements, including closing deals worth approximately INR 2 crore (USD 250,000) across various roles.
At Cenya, I built the business from scratch, crossing INR 30 lakh (USD 35,900) in the first year despite the pandemic's challenges. I have collaborated with over 70 industry leaders, redesigning course content for Intel Corporation and creating extensive training materials that reached thousands of end-users. My passion for storytelling and strategic communication has driven my success in various sectors, including FMCG, finance tech, and AI.
Throughout my career, I have received industry recognition, including multiple awards for impactful content creation. I thrive in dynamic environments where I can leverage my skills in content marketing, digital strategy, and team management to drive meaningful change and engagement.
Experience
Work history, roles, and key accomplishments
Founder
Cenya
Jan 2020 - Present (5 years 9 months)
Founded Cenya, a creative content and video studio, focusing on purpose-driven digital content. Achieved significant revenue in the first year despite pandemic challenges and worked with various startups and global brands on marketing strategies and video production.
Creative Producer
Adfactors PR
Sep 2017 - Apr 2019 (1 year 7 months)
Established a video production unit within Adfactors PR, managing all aspects of content creation and client relations. Successfully generated significant revenue while working with high-profile clients across various sectors.
Head of Content
Avian WE
Jun 2016 - Sep 2017 (1 year 3 months)
Led the content department at Avian WE, achieving significant profit growth in the inaugural year. Developed brand messaging for major clients and received industry recognition for impactful content creation.
Associate Editor & Content Writer
Expatgogo.com
May 2015 - Feb 2016 (9 months)
Managed content for an online community platform, developing strategies to enhance user engagement and community growth while collaborating with cross-functional teams.
Features Editor
Femina - Worldwide Media Pvt Ltd
Sep 2013 - Feb 2015 (1 year 5 months)
Curated and wrote women-centric feature stories for Femina magazines, promoting brand engagement through events and comprehensive reviews across various lifestyle topics.
Assistant Editor
Marie Claire
Oct 2012 - Jul 2013 (9 months)
Led a team of copy editors to ensure content coherence for Marie Claire magazine, conducting interviews and overseeing the production process.
Senior Copy Editor
The Times of India
Jan 2011 - Jun 2012 (1 year 5 months)
Edited news stories and designed national news pages, ensuring accuracy and style adherence while coordinating with reporters for content refinement.
Sub-editor
India Today
May 2007 - Dec 2010 (3 years 7 months)
Edited stories for India Today magazine, ensuring adherence to publication standards and conducting research for national surveys.
Education
Degrees, certifications, and relevant coursework
Apeejay Institute of Mass Communication
Post-graduation Diploma, Advertising, Public Relations and Event Management
Delhi University
Bachelor of Arts (Honours), Journalism
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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