At HolyCat App, I led discovery for an AI-powered consumer wellness platform, translating user problems into product requirements, workflows, and feature priorities.
I owned product-side decisions from problem definition and ideation through specification, testing, iteration, and launch. I also developed UX flows for onboarding and engagement, with the goal of reducing friction and supporting continued product use.
At HolyCat App, I led product positioning, brand strategy, and growth initiatives that generated 10,000+ user engagements through product-related content and outreach.
At AND GLOBAL, I worked on fintech data and machine-learning systems in a regulated financial-services environment. I built and maintained data processes for internal product and business operations, and collaborated with technical and business stakeholders on workflow and system improvements.
