Varuna Tripathi

At Lallantop, TV Today Network, I own content strategy for a digital news and entertainment platform with 35M+ subscribers across YouTube, Instagram, and web. I develop content pillars, audience personas, calendars, scripts, creative briefs, and branded content that strengthens approval turnaround by 20%.

I’ve delivered branded IP campaigns from ideation through production for Coca-Cola, Samsung, Perfetti, DS Group (Rajnigandha), and USV Pvt Ltd. My work has driven 15% above-committed engagement for Coca-Cola, 1M+ views for a Samsung product-launch series, and 300K+ viewers for a Rajnigandha flagship series.

Previously, at Republic Media Network, Network18, and The Times Group, I built integrated TV, digital, print, social, and on-ground content solutions. I’ve launched custom branded series, curated editorial programming for the Republic Youth Summit, led influencer campaigns, and executed B2B content-led events.

I enjoy translating complex client briefs into audience-first narratives and managing the full campaign lifecycle with cross-functional teams. I bring experience across content strategy, editorial planning, creative production, stakeholder management, analytics, and multi-platform delivery.