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Vanessa Rolim

@vanessarolim

I build hotel revenue strategies that grow market share, profitability, and distribution performance.

Brazil
Message

I've redesigned revenue strategy and market positioning for W Santiago (Marriott), using dynamic inventory management, forecasting, pricing, and market-segment analysis to protect revenue during structural renovations.

At Fasano Hotéis, I led revenue and distribution strategy for 10 luxury properties through the pandemic, delivering a 136% increase in company revenue and maintaining the #1 competitive-set position across the chain. I've also directed revenue management for 22 Blue Tree Hotels properties, led analysts, implemented hotel systems and distribution structures at WAM Hotéis e Resorts, and driven financial recovery plans that moved properties from fifth to first in market share.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

UP

Universidade Cidade de São Paulo

Technology, Management Processes

2011 -

Completed a technology program in Management Processes at Universidade Cidade de São Paulo in 2011.

Tech stack

Software and tools used professionally

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