Open to opportunities

Grace Bii

@gracebii

Message

Marketing professional skilled in strategic communication and brand development.

Kenya

Message

What I'm looking for

I seek a role in a dynamic company that values creativity and growth.

I am a marketing professional with over five years of experience specializing in strategic communication and brand development. My journey has been marked by a commitment to creating compelling content that not only engages audiences but also drives measurable results. I have a proven track record of designing and executing effective marketing strategies while leading teams to enhance brand value and foster positive relationships.

Currently, I serve as the Digital, Communications & Social Media Lead at Greenspoon Ltd., where I have developed comprehensive social media strategies that align with brand goals. My efforts have resulted in a remarkable 200% growth in social media presence and a 25% increase in engagement. I am passionate about leveraging digital marketing tools to boost brand visibility and drive revenue, as evidenced by my success in generating 20% of total monthly revenue through targeted email marketing initiatives.

Throughout my career, I have honed my skills in campaign management, content creation, and team leadership. I thrive in dynamic environments where I can mentor others and contribute to continuous improvement. I am excited about the opportunity to bring my expertise in digital marketing and strategic communication to a forward-thinking organization.

Experience

Work history, roles, and key accomplishments

Current

Digital, Communications & Social Media Lead

Current

Greenspoon Ltd.

Apr 2022 - Present (3 years 1 month)

Leading digital marketing efforts, I developed comprehensive social media strategies, executed successful campaigns, and created diverse content formats. I managed teams, set KPIs, and organized events to enhance brand visibility and engagement.

Social Media Strategy Campaign Management Content Creation Email Marketing KPIs Team Management Budget Management SEO Graphic Design Event Planning

Social Media Manager

Freelance

Jan 2019 - Apr 2022 (3 years 3 months)

As a Freelance Social Media Manager, I developed and implemented strategies to enhance brand awareness and engagement. I created content across various platforms and trained teams on effective social media practices.

Social Media Strategy Content Creation SEO Optimization Training Campaign Analysis

Social Media Manager & Digital Marketer

Itika Communications

Oct 2021 - Apr 2022 (6 months)

In this role, I conducted social media audits, developed strategies, and designed graphics for various clients. I also managed email marketing campaigns and created SOPs to streamline processes.

Social Media Management Strategy Development Graphic Design Email Marketing

Digital Marketing Intern

The Flower Hub

Mar 2021 - Mar 2022 (1 year)

As a Digital Marketing Intern, I created content calendars, managed blog posts, and engaged with the community on social media. I also improved website usability and contributed to overall digital marketing efforts.

Content Marketing Community Management Social Media Marketing

Communication Intern

Edumed Trust

May 2019 - Aug 2019 (3 months)

During my internship, I created social media content, assisted in event planning, and curated marketing campaigns to boost engagement and ticket sales for events.

Social Media Marketing Event Planning Marketing Campaigns

Education

Degrees, certifications, and relevant coursework

Multimedia University of Kenya

Bachelor of Arts, Applied Communication

2016 - 2020

Studied Applied Communication with a focus on Corporate Communication, gaining skills in strategic communication and brand development. Developed expertise in creating compelling content that drives audience engagement and measurable results.