Open to opportunities

Hugo Novo

@hugonovo

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Senior UX/UI designer building AI-powered design systems that drive adoption, efficiency, and measurable cost savings.

Brazil

Message

What I'm looking for

I seek senior roles where I can lead teams to build scalable design systems and AI-powered enterprise experiences that increase adoption, reduce costs, and drive product growth.

I am a Senior UX/UI designer with 5+ years crafting internal platforms that improve operational efficiency and enable business growth through human-centered design. I lead design teams and build scalable design systems that align product and engineering efforts.

At my current role I owned a new Design System built on Open Web UI and led the redesign of an AI Hub platform, achieving 2.9× user growth (1.2K → 3.5K in six months), 63% adoption across 5.6K employees, a $3.16M reduction in COGS, and $3M+ projected incremental GCR. I led a team of three designers to deliver these outcomes.

Previously I restructured products to improve retention and cash flow at a major higher-education company, standardized UI production with a corporate Design System, and delivered visual and UX work for clients in healthcare and B2B contexts. My background includes hands-on visual design, information architecture, and product-focused UX work from freelance through agency settings.

My practice is data-driven and research-informed: I use prototyping, usability testing, heuristic evaluation, and journey mapping to remove friction and raise adoption. I work with Figma, Adobe Creative Suite, Notion, UserTesting, Lyssna, and Maze to deliver scalable, accessible interfaces and AI-enabled experiences.

Experience

Work history, roles, and key accomplishments

Current

Product Designer

Current

GoDaddy

Sep 2024 - Present (1 year)

Led a team of 3 designers to build a new Design System and redesign an AI Hub, driving 2.9× user growth (1.2K→3.5K), 63% adoption across 5.6K employees, $3.16M COGS savings and $3M+ projected incremental GCR.

OpenWebUI Design Systems Figma Prototyping User Research Visual Design Team Leadership

Product Designer

YDUQS

Aug 2022 - Sep 2024 (2 years 1 month)

Led product restructuring and design system implementation to streamline UI production and improve user completion and retention across educational products.

Product Design Design Systems UX Research Wireframing Prototyping Agile Stakeholder Management

Visual Designer

Livework

Jun 2021 - Aug 2022 (1 year 2 months)

Delivered visual and UX solutions for clients in pharmaceutical and medical sectors, establishing foundational design system elements and improving customer experience across B2B channels.

Visual Design UX Design Systems Customer Experience Typography Art Direction Prototyping

Graphic Designer

Badadi

Nov 2019 - Jun 2021 (1 year 7 months)

Produced visual communications and art direction across print and digital platforms, translating client briefs into brand identities and motion graphics that supported marketing objectives.

Graphic Design Art Direction Branding Motion Graphics Adobe Creative Suite Web Design Social Media Design

Freelance Designer

Freelance

Jan 2016 - Nov 2019 (3 years 10 months)

Provided freelance graphic and branding services, delivering MVPs, visual identities, and design assets that aligned with client goals and improved communication across platforms.

Branding Graphic Design Stakeholder Management visual communication Adobe Illustrator User Testing