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Valeria Ortiz

@valeriaortiz

Marketing & Brand Manager at Escalon Partners, managing premium brands across Mexico, Central America and the Caribbean.

Mexico

Message

At Escalon Partners, I develop and coordinate advertising and promotion plans, trade marketing, events, activations, and brand visibility initiatives across Mexico, Central America, and the Caribbean. I manage a portfolio of premium brands and work on sales plans, forecasting, pricing, and market expansion.

At Grupo Ultra – Luxury Avenue, I planned digital marketing and in-store activations and led the rollout of eight major annual campaigns. As a consultant for Morera Grosso, I shape brand narrative and content, including short-form video for social media, and supported 10 brand activations.

Experience

Work history, roles, and key accomplishments

Current

Area Manager – Mexico, Central America & The Caribbean

Current

Escalon Partners

Jan 2026 - Present (9 months)

Develop and coordinate A&P plans, trade marketing, events, activations, and brand visibility initiatives across key markets. Manage a portfolio of premium brands, build distributor relationships, and lead sales forecasting, pricing, budgeting, and market expansion.

Trade Marketing Brand Management Sales Forecasting Pricing Budgeting Business Development Key Account Management Market Expansion

Current

Marketing & Creative Manager (Consultant)

Current

Morera Grosso

Dec 2024 - Present (1 year 10 months)

Serve as a strategic marketing and creative consultant, supporting brand narrative, content planning, and visual direction for a luxury menswear brand. Shoot and edit short-form video content, advise on digital presence, and manage seasonal campaigns and brand activations.

Brand Strategy Content Planning Video Editing Social Media Strategy Website Optimization Campaign Management Brand Activation

Brand Ambassador

Tea Forté

May 2024 - Dec 2025 (1 year 7 months)

Led brand representation and market development across luxury hospitality, retail, and B2B channels. Developed commercial proposals, brand trainings, and product activations, and managed a Salesforce-based sales team of 6, contributing to 17% annual sales growth.

Brand Representation Market Development Commercial Proposals Brand Training Product Activations Salesforce Sales Management Key Account Management

Digital Marketing & Trade Marketing Coordinator

Grupo Ultra – Luxury Avenue

Jul 2021 - Apr 2024 (2 years 9 months)

Planned and executed digital marketing initiatives, in-store activations, and seasonal strategies for luxury brands. Edited short-form video content, led development of 8 major annual campaigns, and analyzed performance metrics to optimize brand visibility.

Digital Marketing Trade Marketing In Store Activations Video Editing Campaign Management Performance Analysis Data Analysis

Marketing Associate

Grupo Ultra

Jan 2021 - Jul 2021 (6 months)

Assisted in marketing reporting, internal presentations, and coordination with management teams. Supported community management and CRM-related tasks, and earned rapid promotion to Coordinator.

Marketing Reporting Presentation Skills Coordination Community Management CRM