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Valeria De Rubeis

@valeriaderubeis

Lead Product & AX Designer at Kaleidoscope exploring AI-augmented workflows for complex products and responsible AI experiences.

United Kingdom

Message

At Kaleidoscope, I lead UX across product iterations and strategic pivots, using pilot-user feedback and product discovery to shape the experience. I also explore AI-augmented interaction concepts for complex workflows and introduce AI-assisted design practices with an emphasis on consistent output and responsible use.

At Spica Tech, I led UX and product discovery for a mobile-first workplace platform and established its UX foundations. I designed and validated enterprise workflows that displaced EY's internal solution, contributing to company growth of 2x in 6 months and 4x in 12 months; the platform also contributed to multi-million pound enterprise deals and an acquisition by Zurich Insurance for global rollout.

Experience

Work history, roles, and key accomplishments

Current

Lead UX, AX, Product Designer

Current

Kaleidoscope

Aug 2021 - Present (5 years 2 months)

Lead UX across multiple product iterations and strategic pivots, using pilot-user feedback and product discovery to inform evolving experience direction. Own relationships with pilot users, establishing trusted feedback loops and translating qualitative insights into product and design decisions.

UX Strategy Product Discovery Pilot Feedback AI Augmented Design AI Experience Prototyping Product Design Design Leadership

Senior UX/UI & Product Lead

Spica Tech

May 2019 - Jul 2021 (2 years 2 months)

Led UX and product discovery for a mobile-first workplace platform, redefining client engagement from RFP-driven requirements to experience-led strategy. Established UX foundations from scratch, including personas and adoption strategy, and built and scaled a high-output design team.

UX Strategy Product Discovery Design Leadership Team Building Personas Adoption Strategy Enterprise Workflows Mobile First Design