Valentina Estupinan

UGC content creator working remotely in Colombia. Experience includes creating and managing UGC content as an independent professional.

Designed and produced social media graphic content, managed Instagram and LinkedIn platforms, and created email marketing campaigns. Analyzed digital performance metrics and improved results, including growth in Instagram and LinkedIn followers.

Led the marketing and communications team, managing annual and monthly budgets and supplier relationships for brand activations across digital and traditional channels. Planned and coordinated brand events and improved execution through structured workflows and measurement tools.

Created and planned the monthly marketing calendar and coordinated growth strategies across social media and CRM. Delivered initiatives to increase website sales using direct CTAs and targeted email marketing.

Planned and executed the monthly marketing calendar to maintain consistent communication actions. Coordinated growth strategies on social media and CRM, and implemented email and social CTAs to drive website sales.

Managed and published planned TikTok content and responded to customer messages on social media in line with brand tone. Ensured timely posting and delivered customer service through social channels.

Designed and organized social media content calendars and produced audiovisual content focused on photography and video. Created email marketing campaigns in HubSpot and conducted monthly digital performance analyses to optimize results.

Assisted with editorial productions and styling coordination based on creative concepts. Organized brand loans, managed logistics, and supported coverage and participation in fashion events in Bogotá.

Completed Marketing studies in Mercadeo y Comunicación de Moda at Universidad de La Sabana from May 2024 to July 2024.

Studied Diseño y Gestión de Moda at Universidad Jorge Tadeo Lozano and completed the Diseñadora y Gestora de Moda program from 2014 to 2018.