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Vaijayanti Shingade

@vaijayantishingade

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I build personalised Salesforce Marketing Cloud journeys, emails, and data automations.

United Kingdom

Message

What I'm looking for

I'm looking to build scalable, data-driven Salesforce Marketing Cloud experiences, including personalised email, real-time journeys, automation, and integrations. I value opportunities to simplify complex marketing architectures and collaborate with CRM, data, and engineering teams.

At JourneyBlazers, I built AMPscript-driven responsive emails, CloudPages, SQL segmentation, and automated journeys for large-scale campaigns. I migrated external segmentation logic into Salesforce Marketing Cloud, rebuilt complex journeys into maintainable query-driven flows, and improved campaign execution time through automation and reusable templates.

I also bring enterprise software, API, data architecture, and team leadership experience from Suda Solutions, Mashreq Bank/TCS, and earlier engineering roles. I use Marketing Cloud Personalization, Journey Builder, Automation Studio, AMPscript, SSJS, REST/SOAP APIs, and HTML/CSS to create reliable real-time customer experiences.

Experience

Work history, roles, and key accomplishments

Full-Stack Engineer / Senior Software Engineer

Suda Solutions

Apr 2025 - Nov 2025 (7 months)

Built responsive UIs and backend services supporting marketing and customer-facing applications. Developed secure authentication flows and CI/CD pipelines for integrated SFMC experiences.

React JavaScript REST APIs CI CD Git Authentication

Salesforce Marketing Cloud Developer

JourneyBlazers

Aug 2022 - Mar 2025 (2 years 7 months)

Developed AMPscript-driven personalized, mobile-responsive emails using HTML/CSS and modular Content Builder components. Designed SQL-driven segmentation, rebuilt complex journeys, and implemented Automation Studio workflows.

AmpScript SSJS HTML CSS SQL Marketing Cloud Automation Studio REST APIs Litmus Git

Solution Architect / Data Architect

Mashreq Bank / TCS

Jan 2015 - Dec 2016 (1 year 11 months)

Designed automated reporting and segmentation pipelines supporting CRM and marketing operations. Optimized SQL queries and ETL workflows for campaign data preparation.

SQL ETL Data Architecture Reporting Segmentation

Senior Software Engineer / Team Lead

India

Jan 2005 - Dec 2015 (10 years 11 months)

Delivered enterprise applications with strong focus on UI, backend logic, and data-driven personalisation. Led teams, performed code reviews, and ensured high-quality delivery across multiple projects.

UI Development Backend Development Team Leadership Code Review