As a freelance Meta Ads Manager, I manage and scale campaigns for eCommerce and DTC brands, with top-performing campaigns generating 18x–33x ROAS and a peak single-day ROAS of 54x.
I build structured creative-testing systems, testing batches of 35+ ad sets per account to find effective creatives, audiences, and campaign structures. I also develop full-funnel strategies, including prospecting and retargeting.
At Heirloom and Love, I managed Meta Ads for a luxury fashion eCommerce brand and developed paid creative strategy around product positioning, customer pain points, testimonials, and product demonstrations. I also managed social media direction and influencer collaborations.
At BrandCrock GmbH, I developed social media and content strategies for a B2B eCommerce technology company, contributing to a 40% increase in engagement and 25% follower growth across key platforms within six months. Earlier, at Thrive Hive, I produced marketing and thought leadership content and optimized written materials for SEO.
