Open to opportunities

Muhammad Qasim

@muhammadqasim15

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Digital marketing professional driving e-commerce growth through Meta Ads, Shopify funnels, and AI-optimized campaigns.

Pakistan

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What I'm looking for

I’m looking to optimize Meta and Google campaigns, build high-converting Shopify funnels, and use AI-driven creatives to grow e-commerce sales in a results-focused team. I’m willing to relocate to Rawalpindi/Islamabad.

I’m a digital marketing professional focused on performance growth for e-commerce brands. In my freelance work since Jan 2025, I managed Meta Ads campaigns with a strong emphasis on targeting, creative testing, and optimization.

I build complete Shopify stores and high-converting landing pages, designing marketing funnels from ads to checkout to improve sales and user experience. I track KPIs such as CTR, CPC, and conversions to make data-driven adjustments and continuously improve results.

I also use AI tools to enhance ad copy and creatives, supported by hands-on experience with Google Ads and basic Google Analytics for performance tracking. Earlier, I worked as an Underwriter, conducting market research and maintaining/analyzing property and financial data—skills that help me bring structured thinking to marketing decisions.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

Freelance

Jan 2025 - Present (1 year 5 months)

Managed Meta Ads campaigns for e-commerce, focusing on targeting, creative testing, and optimization while tracking CTR, CPC, and conversion performance. Built Shopify stores and high-converting landing pages, creating end-to-end marketing funnels and using AI tools to improve ad copy and creatives.

Meta Ads Management Shopify Landing Page Optimization Creative Testing Campaign Optimization Display YouTube E commerce Marketing

Market Researcher

Oaktree Equity USA

Jan 2024 - Jul 2024 (6 months)

Conducted market research on self-storage facilities across the U.S. to support underwriting decisions and maintained/analyzed property and financial data. Assisted with sales and marketing activities to support business objectives.

Underwriting Support financial data analysis Sales Support