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Vaibhav Joshi

@vaibhavjoshi6

Digital marketing leader at Crompton Greaves Consumer Electricals Limited who scaled AI search discoverability to 1,200+ keywords and 400%+ incremental traffic.

India

Message

At Crompton Greaves Consumer Electricals Limited, I lead full-funnel digital strategy across performance, SEO, social, and programmatic. I scaled AI-led discoverability to 1,200+ keywords in AI search results, driving 400%+ incremental traffic.

I also spearhead MarTech initiatives, including DAM implementation and AI-powered chatbots, and own social media across categories. Campaigns have delivered 90M+ reach and included a cricketing series with 30M+ views.

Earlier, I built digital strategies and eCommerce funnels at TATA Consumer Products (TATA Smart Foodz) and Future Group, and developed SEO and social campaigns at CuroCarte and Iksula. My experience spans consumer brands, eCommerce, performance marketing, SEO, and growth strategy.

Experience

Work history, roles, and key accomplishments

Current

Senior Digital Marketing Manager

Current

Crompton Greaves Consumer Electricals Limited

Apr 2022 - Present (4 years 7 months)

Lead full-funnel digital strategy across performance, SEO (incl. AEO & GEO), social, and programmatic for key categories. Scaled AI-led discoverability with 1200+ keywords in AI search results, driving 400%+ incremental traffic.

Performance Marketing SEO AEO GEO Programmatic Social Media Martech DAM AI Chatbots ORM Social Listening Meta Google Ads Amazon DSP OTT

Assistant Manager – Digital Marketing

TATA Consumer Products (TATA Smart Foodz)

Dec 2020 - Apr 2022 (1 year 4 months)

Built and executed end-to-end digital strategy across acquisition, remarketing, and retention. Led awareness campaigns across YouTube and OTT platforms for new product launches.

Digital Strategy Acquisition Remarketing Retention YouTube OTT Performance Marketing Ecommerce

Digital Performance Marketing/ SEO Expert

Future Group

Jun 2019 - Dec 2020 (1 year 6 months)

Built and optimized an effective eCommerce funnel to enhance cost efficiency and ROI. Implemented digital strategies combining AdWords, SEO, programmatic, and affiliate marketing.

Performance Marketing SEO Google Ads Programmatic Affiliate Marketing Ecommerce

Assistant Marketing Manager (Digital)

CuroCarte

Apr 2017 - Jun 2019 (2 years 2 months)

Monitored campaign KPIs, driving higher click-through and conversion rates. Developed and executed SEO strategies to maximize organic traffic and ROI.

Campaign Management KPI Monitoring SEO Social Media ROI Optimization

Assistant Account Manager

Iksula

Aug 2014 - Mar 2017 (2 years 7 months)

Conducted keyword research to align with business objectives. Provided SEO analysis, including website audits and technical recommendations, and implemented link-building strategies.

Keyword Research SEO Analysis Website audits Technical SEO Link Building