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Kedar Kulkarni

@kedarkulkarni4

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Digital marketing leader at Bajaj Broking, advancing SEO and AI-first search visibility across financial services.

India

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At Bajaj Broking, I lead SEO, AEO, GEO, ASO, and organic growth strategy, combining traditional SEO with AI-first approaches. I’ve developed content strategies to improve visibility on generative search platforms such as ChatGPT and Gemini.

I’ve managed technical SEO initiatives spanning site migrations, architecture optimisation, and Core Web Vitals improvements. I’ve also developed structured content frameworks to capture featured snippets and improve zero-click visibility.

At FPL Technologies - OneCard & OneScore, I drove organic growth for OneCard, OneScore, and Wizely through SEO and ASO strategies. I also developed content marketing plans and managed marketing teams focused on digital channel growth.

At Bajaj Finserv, I executed digital performance marketing strategies for a 1,500 Cr fixed deposit portfolio, achieving 30% year-over-year growth. Earlier, I worked in digital marketing and SEO roles at ICICI Bank, eClerx, Wagons Learning Ltd., and aniTours Operator Software.

Experience

Work history, roles, and key accomplishments

Current

Deputy Vice President

Current

Bajaj Broking

Sep 2025 - Present (1 year 2 months)

Leading SEO, AEO, GEO, ASO and organic growth strategy combining traditional SEO with AI-first approaches and generative engine optimisation. Managed large-scale technical SEO initiatives including site migrations, architecture optimisation and Core Web Vitals improvements.

SEO AEO GEO ASO Organic Growth Technical SEO Core Web Vitals AI First Content Team Management

Senior Manager

FPL Technologies - OneCard & OneScore

Sep 2023 - Aug 2025 (1 year 11 months)

Drove organic growth for OneCard, OneScore and Wizely through targeted SEO and ASO strategies. Developed and executed comprehensive content marketing plans to enhance brand visibility and market share.

SEO ASO Organic Growth Content Marketing Team Management Market Analysis Keyword Research

Senior Cluster Manager

Bajaj Finserv

Jun 2018 - Sep 2023 (5 years 3 months)

Executed digital performance marketing strategies for a 1,500 Cr fixed deposit portfolio achieving 30% year-over-year growth. Implemented SEO and ASO strategies to drive organic traffic and improve app visibility.

Digital Marketing Performance Marketing SEO ASO PR Coordination Market Analysis Keyword Research

Digital Marketing Manager

ICICI Bank

Mar 2017 - Jul 2018 (1 year 4 months)

Drove customer acquisition through digital marketing strategies for banking products. Led social media campaigns to boost brand awareness and engagement, and executed SEO strategies to improve website visibility.

Digital Marketing Social Media Marketing SEO Google Analytics Customer Acquisition

Senior Process Analyst

eClerx

Apr 2015 - Feb 2017 (1 year 10 months)

Managed SEO strategies through KPI and web traffic analysis and voice of customer inputs. Researched and proposed new SEO initiatives and created dashboards to facilitate client business analysis.

SEO KPI Analysis Web Traffic Analysis Dashboard Creation Business Analysis

Assistant Digital Marketing Manager

Wagons Learning Ltd.

Dec 2014 - Mar 2015 (3 months)

Owned digital marketing and SMM (Facebook & LinkedIn) for B2B business. Responsible for end-to-end SEO strategy management.

Digital Marketing Social Media Marketing SEO B2B Marketing

Digital Marketing Executive

aniTours Operator Software

Aug 2013 - Dec 2014 (1 year 4 months)

Executed on-page and off-page SEO for eCommerce projects. Managed classified and local business listings, URL and image optimisation and social media postings.

SEO On Page SEO Off Page SEO Ecommerce Social Media Marketing