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Ram Kr Shukla

@ramkrshukla

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Digital marketing expert with 15 years of proven success.

India

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What I'm looking for

I am looking for a role that challenges me and allows for continuous growth in a dynamic environment.

I am a seasoned digital marketing professional with over 15 years of experience in formulating digital strategies, optimizing performance marketing, and enhancing conversion rates across various industries. My expertise spans SEO, SEM, programmatic media buying, and the integration of AdTech and MarTech solutions. I have successfully led cross-functional teams and utilized advanced tools such as SimilarWeb, SEMRush, and Ahref to drive significant traffic growth and optimize digital journeys.

In my current role as Global Head of SEO at OLX Group, I manage traffic growth for 11 countries, handling over 200 million monthly visits. My strategic initiatives have resulted in a 200% increase in incoming calls through effective conversion rate optimization. Previously, I have held senior positions at BOLD and OYO Rooms, where I was responsible for managing multilingual portals and driving organic growth strategies that significantly boosted traffic and user engagement.

My passion lies in building high-performance teams and leveraging data-driven marketing to enhance customer experiences. I am committed to continuous learning and staying ahead of industry trends to deliver exceptional results for my clients and organizations.

Experience

Work history, roles, and key accomplishments

Current

Global Head of SEO

Current

OLX Group

Jul 2022 - Present (2 years 11 months)

Led global SEO strategy for 11 countries, significantly increasing traffic to over 200 Mn monthly for classifieds and autos verticals. Implemented CRO initiatives to optimize customer journey stages and managed global Google My Business listings, driving substantial free traffic.

CRO Classifieds Digital Strategy Performance Marketing

Sr. Manager SEO

BOLD

May 2020 - Jul 2022 (2 years 2 months)

Managed digital business and traffic acquisition for 5 global portals, handling traffic up to 5M monthly. Oversaw 15 multilingual and multi-regional portals, successfully acquiring traffic across Europe, UK, and other key regions. Led and mentored a team of 13 Tech SEO professionals.

Digital Business Multilingual SEO Team Leadership Digital Strategy Performance Marketing

Manager: Heading Organic Growth/ SEO & Paid Acquisitions

OYORooms

Nov 2018 - Feb 2020 (1 year 3 months)

Headed organic growth strategy for OYORooms India, achieving over 2 Mn monthly organic traffic. Formulated and implemented digital strategies for India and International domains, focusing on technical configurations and user experience. Developed comprehensive content marketing strategies including blogs and influencer outreach programs.

Organic Growth SEO Strategy Digital Strategy Content Marketing Traffic Generation International SEO

Sr. Manager- Digital Marketing

Apollo Munich Health Insurance

Mar 2010 - Oct 2018 (8 years 7 months)

Developed and executed digital strategies, consistently optimizing digital channels for conversion and sales. Implemented Adobe Martech and AdTech solutions for marketing automation, personalization, and ROI optimization. Led performance marketing efforts across AdWords, Programmatic Media Buying, and SEO, while also leading the digital analytics team.

Digital Strategy Martech AdTech Marketing Automation Performance Marketing Programmatic Media Buying SEO Digital Analytics

Project Manager

PSPL

Jun 2007 - Feb 2010 (2 years 8 months)

Managed Internet Marketing and Brand Reputation for various US clients, advising on online lead models and e-commerce tracking. Successfully managed Paid Campaigns on Google Adwords and Microsoft AdCentres. Achieved significant improvements in search ranking, e-commerce performance, and reputation management for clients.

Reputation Management Campaign Management Google Adwords Digital Consultancy

Search Marketing Lead

Advent Matrix

Oct 2006 - May 2007 (7 months)

Led a team of Search professionals, driving business growth and lead generation for the CounterTop business. Successfully implemented micro-websites to boost SEO leads and online traffic. Managed and optimized Search Marketing campaigns for various projects, demonstrating expertise in SEM, SEO, and PPC across major search engines.

Search Marketing Team Leadership Online Traffic Generation SEM SEO PPC Google Adwords Yahoo Overture

Education

Degrees, certifications, and relevant coursework

Punjab Technical University

Masters In Computer Application, Computer Application

Completed a Master's degree focusing on advanced topics in computer science and software development. Gained expertise in programming, algorithms, and system design.