At Cape Electric PVT LTD, I manage incoming sales leads in Salesforce CRM and coordinate Pan-India CRM operations. I also optimize workflows, dashboards, reports, and automation to improve data visibility and operational efficiency.
I monitor the customer journey across email, calls, and portals, using feedback and CRM analytics to identify service gaps and improve engagement, retention, and loyalty. I prepare executive MIS reports and coordinate CRM initiatives with Sales, Marketing, Operations, and Customer Service.
At HOME FIRST FINANCE COMPANY, I led and developed teams of customer service representatives and relationship managers. I supported loan portfolios through Salesforce CRM, customer follow-up, documentation, KYC verification, and end-to-end disbursement processes.
At SAMPATHI CREDITS PVT LTD, I guided a telesales team, reviewed sales performance, and developed training initiatives. I hold an MBA in HR and Finance from PSNA College of Engineering and Technology, Dindigul.
