Manisha Patle
@manishapatle
I lead CRM transformation, customer lifecycle operations, and revenue growth across real estate portfolios.
IndiaWhat I'm looking for
I'm leading end-to-end CRM operations and customer lifecycle management across 12+ projects at Shalimar Corp Ltd. I improved lead-to-site-visit conversion by 22%, delivered 3X lead-generation growth, and introduced AI-driven automation that improved response time by 40%.
Across Kanakia Spaces Realty, Parinee Realty, and Labdhi Lifestyle, I've led sales CRM, collections, possession, handover, customer engagement, and retention for residential, commercial, HNI, and luxury portfolios. I've achieved 95%+ collection efficiency, 85% on-time handovers, and 10–15% incremental revenue through loyalty and referral programs.
I've built and scaled CRM teams and systems, including Salesforce CRM, SAP Customer Cloud (C4C), telephony integration, lead tracking, and workflow automation. My work focuses on reducing lead leakage, resolving escalations, strengthening customer experience, and turning lifecycle operations into measurable revenue outcomes.
Experience
Work history, roles, and key accomplishments
Deputy General Manager – Customer Care & Lead Management
Shalimar Corp Ltd.
Mar 2024 - Present (2 years 6 months)
Leading end-to-end CRM operations and Customer Lifecycle Management across 12+ projects. Improved lead-to-site visit conversion by 22% and delivered 3X growth in lead generation through CRM and performance marketing alignment.
Assistant General Manager – Sales CRM
Kanakia Spaces Realty Pvt. Ltd.
Mar 2023 - Mar 2024 (1 year)
Managed Sales CRM operations, collections and customer engagement initiatives. Achieved 95%+ collection efficiency and led possession and handover management with 85% on-time delivery.
CRM Head
Parinee Realty
Apr 2022 - Feb 2023 (10 months)
Headed CRM operations for luxury residential and commercial portfolios. Reduced escalations and RERA complaints through structured engagement programs and designed referral campaigns generating 120+ quality leads within 6 months.
Head – CRM
Labdhi Lifestyle Ltd.
Apr 2014 - Apr 2022 (8 years)
Built and scaled CRM function, customer lifecycle and post-sales operations. Implemented Salesforce CRM and telephony integration improving lead visibility by 60% and reduced lead leakage by 35%.
HR & Admin Officer
Hamon India
Feb 2012 - Mar 2014 (2 years 1 month)
Managed HR and administrative functions.
Recruitment Coordinator
Future Generali India Life Insurance Co. Ltd.
Oct 2007 - Jan 2012 (4 years 3 months)
Coordinated recruitment activities.
Education
Degrees, certifications, and relevant coursework
IIT Roorkee
Post Graduate Certification, Business Analytics and Product Management
Pursuing a Post Graduate Certification in Business Analytics and Product Management, expected to complete in 2026.
NMIMS
MBA, Marketing Management
2020 - 2022
Earned an MBA in Marketing Management.
CIIMS
Executive MBA, General Management
2010 - 2012
Completed an Executive MBA in General Management.
University of Nagpur
Bachelor of Science, Biology and Chemistry
2003 - 2009
Pursued a Bachelor of Science degree with a focus on Biology and Chemistry.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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