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Vaani Jha

@vaanijha

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I build SEO-driven education content strategies that increase organic traffic and audience engagement.

India

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What I'm looking for

I'm looking to lead content strategy and SEO-driven editorial initiatives where I can combine writing, analytics, AI-assisted workflows, and team training to drive measurable audience growth.

At CollegeChalo, I led end-to-end content strategy for a leading EdTech platform, managing a pipeline of 100+ SEO-optimised articles each month across news, blogs, and college profiles. I authored and published 963+ articles, helping increase organic traffic by 50% and reader retention by 30%.

I build practical content frameworks, editorial guidelines, and research-led workflows that keep high-volume content accurate, consistent, and useful. I also trained junior team members on content development and WordPress publishing processes.

Previously, at CollegeDekho, I optimised college and news pages for search visibility and created 100+ detailed college profiles to help students make informed decisions. At Tech Mahindra, I used Google Analytics and user-behaviour insights to improve content strategy and operational quality.

My work spans content strategy, SEO, writing, editing, analytics, AI-assisted workflows, social media content, and design. I bring an English-language academic background and a hands-on approach to turning content into measurable growth.

Experience

Work history, roles, and key accomplishments

Senior Content Strategist

CollegeChalo

Jan 2024 - Apr 2026 (2 years 3 months)

Led end-to-end content strategy for an EdTech platform, overseeing a high-volume editorial pipeline of 100+ SEO-optimized articles per month. Authored 963+ articles, driving a 50% increase in organic traffic and improving reader retention by 30%.

Content Strategy SEO WordPress Content Planning team training Google Analytics

Content Analyst

Tech Mahindra

Sep 2023 - Dec 2023 (3 months)

Analyzed website traffic and user behavior using Google Analytics to inform content strategy. Translated data insights into actionable recommendations for cross-functional teams and delivered Integrated Facility Management training sessions.

Google Analytics Data Analysis Content Strategy Training

Content Writer

CollegeDekho

Mar 2022 - Sep 2023 (1 year 6 months)

Ranked and optimized content pages for top IIT colleges and major college news, improving search visibility. Produced 100+ in-depth college profiles and maintained real-time accuracy of institutional data.

SEO Content Writing Research Editing WordPress

Resume & SOP Writer Intern

MiM-Essay

Dec 2021 - Feb 2022 (2 months)

Drafted high-quality resumes, Statements of Purpose, and Letters of Recommendation for international university applicants. Tailored documents to individual profiles and specific institutional requirements.

Resume Writing Editing Research