Open to opportunities

Amrita Mukherjee

@amritamukherjee

Message

I build SEO-driven, AI-assisted content that grows engagement and strengthens brand storytelling.

India

Message

What I'm looking for

I'm looking for content and strategy work where I can turn research into SEO-driven, human-focused content, shape brand storytelling, and contribute across web, campaigns, AI-assisted content, and editorial projects.

I've led a complete website content revamp at CMR University that improved user engagement by 40%, while creating youth-centric marketing copy, landing pages, and storytelling-led web content. Previously at Verbinden Communication, I developed website, brochure, emailer, and ad-campaign content while ensuring brand-aligned editing and content QA.

Across Angika Technologies and Inurture Education Solutions, I've written SEO blogs, websites, newsletters, academic content, scripts, and LLM-based content decks. I bring five years of content experience across marketing, technology, education, and media, combining research, SEO, prompt engineering, and careful editing without losing the human voice.

Experience

Work history, roles, and key accomplishments

Current

Copywriter

Current

CMR University

Feb 2025 - Present (1 year 6 months)

Led complete website content revamp improving user engagement by 40%. Developed youth-centric marketing copies, landing pages, and storytelling-led web content.

Content Strategy SEO Copywriting Web Content Editing Proofreading Content Auditing Marketing Collateral