Uwais Shaikh
@uwaisshaikh
I drive paid acquisition and growth across app and web businesses, managing ₹100 Cr+ annual media budgets.
IndiaWhat I'm looking for
At Practo, I own ₹12 Cr in annual paid spend across search, app, social, Apple Search Ads and affiliates, driving 50K monthly transactions and ₹75 L monthly contribution margin. I also built the co-branded hospital surgery vertical from Meta and WhatsApp lead generation through booked procedures.
Previously at Disney+ Hotstar, I launched Disney+ across 18 international markets to 1M+ first-year subscriptions and beat subscriber targets by 150%. I managed $15M in paid spend across 10+ channels and grew DV360, Snapchat and TikTok to 5% of weekly revenue at 50% better CPA.
I've led media planning and buying for IPL and ICC Cricket World Cup campaigns at GroupM, and managed programmatic and paid media for BFSI and gaming brands at LS Digital Group. I focus on contribution margin, CAC/LTV and scalable acquisition across app and web businesses.
Experience
Work history, roles, and key accomplishments
Digital Marketing Lead
Practo
Aug 2025 - Present (1 year 1 month)
Owns ₹12 Cr in annual paid spend across Google, Meta, Apple Search Ads, and affiliates, driving 50K monthly transactions at 1.75x ROAS. Built a co-branded hospital surgery vertical and reduced campaign analysis time using AI tools.
Managed performance marketing for Disney+ launch across 18 international markets, achieving 1M+ subscriptions in the first year. Oversaw $15M in paid spend across 10+ channels and built new channels like DV360, Snapchat, and TikTok.
Led media planning and buying for 3 IPL seasons and 4 ICC Cricket World Cups on ₹100 Cr annual budgets, driving 20% YoY growth in new subscribers. Won 7 Gold Awards at Exchange4Media and Goafest 2022.
Campaign Manager
LS Digital Group
Oct 2017 - Jan 2021 (3 years 3 months)
Managed end-to-end programmatic and paid media execution for 10+ BFSI and gaming accounts, handling ₹24 Cr in annual spend. Served as lead client contact and grew retained client revenue 50% YoY.
Education
Degrees, certifications, and relevant coursework
Ramrao Adik Institute of Technology
Bachelor of Engineering, Electronics and Telecommunication
2013 - 2017
Bachelor of Engineering in Electronics and Telecommunication from Ramrao Adik Institute of Technology, Mumbai, from 2013 to 2017.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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