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Surya Lokesh

@suryalokesh

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I am an SEO / GEO / AEO specialist in Bangalore with 3+ years across EdTech and HR Tech.

India

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What I'm looking for

I’m looking for a role where I can own technical SEO, scale content with AI, and use GA4/data dashboards to drive measurable growth. I want cross-channel collaboration with strong performance marketing and experimentation culture (testing + iteration).

SEO Specialist with 3+ years across EdTech and HR Tech, focused on technical SEO, GEO/AEO, and full-funnel growth. At Edstellar I've driven +35% organic traffic and +20% campaign ROI across 200+ pages of technical work; earlier at HiringHut I generated 500+ qualified B2B leads per month through paid search. My BeatXP capstone hit a 3.2x ROAS on a simulated ₹30L media plan.

I pair technical execution with AI-assisted workflows: optimising 200+ web pages for Core Web Vitals, building GA4 tracking systems, and using tools like Claude and ChatGPT to scale output without losing quality. When off-the-shelf tools fall short, I build my own in Python and TypeScript. The goal is simple: clearer attribution, better conversion efficiency, and growth that compounds.

Experience

Work history, roles, and key accomplishments

Current

SEO Analyst

Current

Edstellar

Oct 2024 - Present (2 years)

Architected integrated SEO strategies using SEMrush, Ahrefs, and Google Search Console, driving 35% organic traffic growth and 20% improvement in campaign ROI within 6 months. Owned technical SEO across 200+ pages and deployed AI-driven content workflows with prompt engineering, contributing to a 12% lift in conversion rate.

Technical SEO SEO Strategy SEMrush Ahrefs Google Search Console Screaming Frog Canonical Tags Prompt Engineering Claude ChatGpt Jasper Instagram Facebook Google Tag Manager Conversion Rate Optimization

Current

SEO Specialist

Current

Edstellar

Oct 2024 - Present (2 years)

Drove 35% organic traffic growth and 20% campaign ROI improvement in 6 months via keyword-led content planning, full-funnel demand generation, and technical SEO across 200+ pages. Own full-funnel SEO strategy across Technical SEO, GEO, and AEO, and automated recurring SEO workflows using Python and Claude.

Technical SEO On Page SEO Off Page SEO Generative Engine Optimization (GEO)Keyword Research Link Building Schema Markup E E A T Google Search Console SEMrush Ahrefs Screaming Frog Anthropic: Claude ChatGpt Perplexity AI Prompt Engineering Python HubSpot

Digital Marketing Analyst

HiringHut Solutions Pvt Ltd

Oct 2023 - Oct 2024 (1 year)

Executed on-page and off-page SEO using Ahrefs, SEMrush, and Screaming Frog, growing organic search visibility by 40% and securing 8 first-page rankings for B2B recruitment keywords. Managed B2B PPC across Google Ads and Meta Ads (500+ qualified leads/month) and improved social media performance using HubSpot, including 25% engagement growth QoQ and 20% LinkedIn follower growth.

On Page SEO Off Page SEO SEO Strategy Ahrefs SEMrush Screaming Frog Keyword Research Link Building ChatGpt Jasper Google Ads Meta Ads Manager Audience Segmentation Bid Management Social Media Marketing HubSpot

Data Associate

Amazon

Aug 2021 - Jan 2023 (1 year 5 months)

Analyzed and validated large-scale datasets for global content pipelines, processing 2,000+ records daily to ensure data accuracy for downstream teams. Maintained 98%+ quality benchmarks while exceeding productivity targets across review cycles.

Data Analysis Data Validation Data Quality Assurance