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Mayuri Gaikwad

@mayurigaikwad

Online Search Strategist at Cabinetworks Group India, growing Kraftmaid product-page traffic 35% in six months.

At Cabinetworks Group India, I shaped organic search across Google, Bing, and AI answer engines, and grew Kraftmaid product-page traffic 35% in six months. I also introduced AEO/GEO work using structured data and llms.txt to improve visibility across ChatGPT, Perplexity, Gemini, and AI Overviews.

I led technical SEO audits covering indexability, Core Web Vitals, site architecture, and rendering. I also implemented hreflang for multi-region sites and built Looker Studio dashboards for leadership reviews.

At Media Matrix Marketing, I redesigned campaign and organic strategies for a real estate client, delivering 30% more qualified leads and 150%+ ROAS. I also grew a fitness brand’s engagement 40% through targeted content and paid social amplification.

At Invince, I developed SEO across Plethora and UpsideLMS, contributing to 50% organic traffic growth across the two LMS products. My work also included email optimization that lifted conversion rates 25%, plus YouTube and social content strategy.

Experience

Work history, roles, and key accomplishments

Associate Team Lead – Digital Technology Marketing

Cabinetworks Group India

Feb 2024 - Sep 2026 (2 years 7 months)

Led technical SEO audits and pioneered AEO/GEO strategies, implementing schema and llms.txt to improve AI visibility. Grew Kraftmaid product page traffic by 35% in six months and mentored a cross-functional marketing team.

Technical SEO AEO GEO Schema Markup JSON LD llms.txt Implementation GA4 Clarity Google Search Console SEMrush Looker WordPress Hreflang Implementation Backlink Audit and Disavow Team Leadership

Digital Account Manager

Media Matrix Marketing

Jul 2022 - Feb 2024 (1 year 7 months)

Led integrated SEO and SEM strategies for wellness and real estate clients, delivering a 30% lift in qualified leads and 150%+ ROAS. Managed local SEO, ORM, and YouTube optimization, maintaining 95% client retention.

SEO SEM Paid Media A B Testing Local SEO Google Business Profile ORM YouTube SEO Social Media Client Management

Digital Account Manager

FMA Digital

Jan 2022 - Jul 2022 (6 months)

Managed a team delivering SEO, SEM, and social media solutions for multiple clients, creating real-time performance dashboards to support data-driven decisions.

SEO SEM Social Media Dashboarding Data Analysis

Senior Digital Marketing Executive

Invince

Mar 2019 - Jan 2022 (2 years 10 months)

Achieved 50% organic traffic growth for B2B SaaS LMS platforms through comprehensive SEO. Increased LinkedIn followers by 50% and lifted email conversion rates by 25% through optimization.

SEO Content Strategy Social Media Email Marketing Google Ads YouTube SEO Podcast Production

Senior Digital Marketing Executive

MAD Designs

Apr 2016 - Mar 2019 (2 years 11 months)

Led SEO audits, technical optimization, and keyword strategy for multiple clients, building the digital marketing function from scratch as the first hire.

SEO Technical SEO Keyword Research Local SEO SEM UX

Digital Marketing Executive

MDC Concept

Jan 2016 - Mar 2016 (2 months)

Analyzed campaign performance using Google Analytics and Search Console, executing keyword research, on-page optimization, and link-building to improve search visibility.

Google Analytics Google Search Console Keyword Research On Page SEO Link Building