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Susan Joseph

@susanjoseph

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SEO Manager at Global Media Insight, guiding a 20+ member team across 30+ projects.

India

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At Global Media Insight, I handle and mentor a team of 20+ SEO members across more than 30 projects. I work hands-on across technical, local and international SEO, and GEO, including large-scale e-commerce strategies and website migrations.

At BruceClay India, I single-handled SEO projects across multiple regions and worked on AI optimization for changing SERP formats, including AI Overviews and SGE. I used search intent analysis, semantic content structure and topical clustering to identify opportunities.

Earlier, I worked in account management and SEO roles at Paragon Digital Services Pvt. Ltd, Quip Serve Pvt. Ltd, Futurism Technologies Pvt. Ltd and SynQues Consultancy Private Limited. I’ve worked on technical audits, keyword research and content optimization, and I’m now focused on helping teams apply AI and LLM visibility strategies to SEO.

Experience

Work history, roles, and key accomplishments

Current

SEO Manager - Team Handling

Current

Global Media Insight

Aug 2025 - Present (1 year 2 months)

Handling and mentoring a team of 20+ SEO members while tracking project tasks and performance across over 30 projects. Expert in technical SEO audits and leading client meetings to present strategies and performance updates.

Technical SEO On Page SEO Local SEO International SEO GEO Screaming Frog SEMrush Ahrefs OpenAI GPTs Query Fan Out Markdown Prompting Excel Core Web Vitals Website Migration Team Management Client Communication

SEO Project Manager

BruceClay India

Mar 2023 - Jul 2025 (2 years 4 months)

Single-handedly managed SEO projects across multiple regions, ensuring successful strategy execution and timely delivery. Actively engaged in AI Optimization to align websites with evolving SERP formats, including AI Overviews and SGE.

SEO AI Optimization SERP Analysis Ahrefs Screaming Frog PageSpeed Insights GTmetrix Keyword Analysis Technical Audits Core Web Vitals On Page SEO Off Page SEO Structured Data AEO Content Strategy Client Communication

Account Manager

Paragon Digital Services Pvt. Ltd

Jul 2018 - Mar 2023 (4 years 8 months)

Investigated technical points (core web vitals) affecting user experience and traffic. Performed keyword research, content gap analysis, and website IA recommendations based on competitor and market research.

Core Web Vitals Competitive Analysis Keyword Research Content Gap Analysis Information Architecture User Experience Hotjar A B Testing

SEO Specialist

Quip Serve Pvt. Ltd

Nov 2017 - Jun 2018 (7 months)

Developed and executed customized digital marketing strategies across multiple platforms including Facebook Ads, Google+, Pinterest, Twitter, YouTube, and LinkedIn. Enhanced brand visibility and drove sales through targeted advertising and engaging content.

Digital Marketing Facebook Ads Google Pinterest Twitter YouTube LinkedIn Content Marketing Reporting Campaign Optimization

SEO Executive and CRM

Futurism Technologies Pvt. Ltd

Dec 2015 - Nov 2017 (1 year 11 months)

Analyzed and identified target audiences to align SEO strategies with user behavior and market demands. Executed comprehensive keyword research, on-page optimization, and speed optimization to improve Core Web Vitals and technical SEO health.

SEO Keyword Research On Page SEO Meta Tags Internal Linking Schema Markup Performance Optimization Core Web Vitals Competitor Benchmarking SERP Analysis Analytics Content Promotion

SEO Executive

SynQues Consultancy Private Limited

May 2013 - Aug 2015 (2 years 3 months)

Implemented effective strategies for Search Engine Optimization (SEO) and Social Media Optimization (SMO). Managed business listings, executed web submissions, and created engaging content to improve search engine indexing.

SEO SMO Keyword Research Content Creation Business Listings Web 2.0 Submissions Customer Relationship Management Reporting