Open to opportunities

Urmi Umradiya

@urmiumradiya

Senior UI/UX Designer | Fintech & Data-Heavy Products | Built Design Systems from Scratch | Usability Testing, WCAG 2.2, Agile | Remote-Ready

United Kingdom

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What I'm looking for

Senior UI/UX Designer seeking roles with real product impact. Remote only — Glasgow-based, open to UK, India, EU and US teams. Available immediately.

Looking for early-stage startups with complex, meaningful problems where design drives outcomes.

💰 £40k (UK/international) | ₹20 LPA (India)

Senior UI/UX Designer with 6+ years building end-to-end design for fintech and data-heavy platforms — from user research and usability testing through to developer handoff and design systems. At Accumn (Yubi), built the product's first design system from scratch, cutting handoff time by 30%, and resolved critical usability failures in core financial workflows through structured testing. Actively uses AI tools — Uses Claude for UX research synthesis and Claude Design/ Figma Make for rapid visual iteration — compressing the gap between brief and testable prototype. Experienced working remotely in cross-functional Agile teams. WCAG 2.2-compliant, mobile-first, and comfortable working directly with engineers on build constraints.

Experience

Work history, roles, and key accomplishments

Senior UI/UX Designer

Accumn - A Yubi Company

Oct 2022 - Oct 2025 (3 years)

Led end-to-end UI/UX design for core financial products across Agile squads, owning work from user research through developer handoff. Built the company’s first design system and cut developer handoff time by ~30% while improving usability with navigation and skeleton-loading changes.

UX Research Usability Testing Design Systems Responsive Design Figma Agile Scrum

UI/UX Designer

Group8a

May 2022 - Aug 2022 (3 months)

Redesigned Pro Standard’s mega menu and navigation structure, driving 35% higher conversions and 50% better mobile engagement. Rebuilt DanceBody’s website and booking flow to reduce drop-off, increasing bookings by 45% and online revenue by 50%.

Information Architecture Navigation Design UX UI Design Responsive Web Design Conversion Optimization Wireframing Prototyping Visual Design Usability Testing

UI/UX Designer

Webindia Inc

Feb 2021 - Apr 2022 (1 year 2 months)

Designed and delivered websites for a variety of small business clients, covering concepts, user flows, interaction design, responsive layouts, and developer-ready handoff. Standardized the internal branding and asset process, improving creative turnaround by ~30%.

Interaction Design Information Architecture User Flows Responsive Design Visual Design UX Prototyping

UI/UX Designer

Credencys Solutions Inc

Aug 2020 - Jan 2021 (5 months)

Delivered a navigation overhaul and e-commerce redesign, rebuilding the mega menu for consistency and easier scanning. Owned the e-commerce redesign from information architecture and user flows through high-fidelity prototyping and developer handoff.

Information Architecture Navigation Design E commerce Design User Flows UI Design Visual Consistency Wireframing

UI/UX Designer

Orange Technolabs Private Limited

Aug 2019 - Aug 2020 (1 year)

Rebuilt core HR management tool workflows across web and mobile using a user-centred design approach. Also produced marketing collateral and delivered end-to-end product design for client web and mobile applications.

User Centered Design Workflow Design Responsive Design UX UI Design Prototyping Marketing Collateral

UI/UX Designer

Vethics

Apr 2019 - Jul 2019 (3 months)

Supported marketing website design and created brand assets and social media creatives. Built foundational UI/UX and visual design skills across varied client briefs.

UI Design Visual Design Marketing Design Social Media Creative Typography Layout Design Design Tools Responsive Design