Open to opportunities

Komal Tomar

@komaltomar

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Experienced Social Media Manager specializing in content strategy and storytelling.

India

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What I'm looking for

I am looking for a role that allows me to leverage my creativity and strategic thinking in a dynamic environment, fostering brand growth and community engagement.

With over 8 years of experience as a Social Media Manager, I have honed my skills in building brand voice and driving community growth across various industries, including fashion and digital commerce. My expertise lies in executing campaigns that resonate with audiences, leveraging psychology and aesthetics to enhance engagement. I take pride in my ability to increase brand engagement significantly, achieving a 150% boost within just six months through innovative short-form video content.

Throughout my career, I have successfully launched end-to-end campaigns that have resulted in substantial growth in direct messages and website traffic. My strategic approach includes influencer partnerships and visual storytelling, which have driven over 150K organic reach. I have managed digital presence for multiple brands, including Shein Style Store, where I led a Gen Z-focused sub-brand, increasing profile visits by 70% and gaining over 300 organic followers in just 10 days.

My journey has equipped me with a strong visual identity and a knack for creating engaging content that resonates with diverse audiences. I am passionate about using my skills to help brands tell their stories effectively and connect with their communities.

Experience

Work history, roles, and key accomplishments

Current

Social Media Manager

Current

Shein Style Store

Feb 2025 - Present (3 months)

Led digital presence for a Gen Z-focused sub-brand, increasing profile visits by 70% and adding over 300 organic followers in 10 days. Managed a 360-degree strategy including content production, influencer outreach, and community engagement.

Influencer Marketing Content Production Community Engagement Creative Calendar

Content Designer

The Loom

Mar 2023 - Dec 2024 (1 year 9 months)

Developed festive creative kits and new collection stories, building a strong visual identity with consistent carousels and brand patterns. Created weekly Stories, polls, and countdowns to drive engagement, growing post saves and shares by 60% using story-driven captions.

Visual Branding Content Creation Storytelling Canva Photoshop

Social Media & Content Manager

Bunaai

Jun 2022 - Mar 2023 (9 months)

Planned and executed weekly Reels for ethnic wear and influencer collaborations, increasing daily impressions by 300% with behind-the-scenes and festive looks. Wrote detailed copy, CTAs, and captions across platforms, and handled direct customer messaging for new launches and pre-orders.

Reels Influencer Collaboration Copywriting Messaging Content Strategy

Social Media Manager

CHSJ India

May 2021 - Apr 2022 (11 months)

Led digital strategy for gender equity and youth empowerment initiatives, producing campaign videos and carousel stories based on community visits. Boosted page followers by 45% and launched mini-documentary Reels, managing offline event coverage and donor storytelling for visibility.

Digital Strategy Campaign Management Video Production Community Engagement Storytelling

Social Media Associate

Nappa Dori

Dec 2017 - Jan 2019 (1 year 1 month)

Created global lifestyle content for fashion and travel accessories, coordinating with photographers to align visuals with travel and luxury storytelling. Increased story reach by 55% via curated product and journal posts.

Content Creation Visual Storytelling Social Media Management

Marketing Intern

WeBeeSocial

May 2016 - Apr 2017 (11 months)

Assisted in creating monthly content calendars for various clients, focusing on brand awareness and engagement strategies. Collaborated with the design team to produce static images and carousel posts, aligning with brand messaging and aesthetic.

Social Media Strategy

Education

Degrees, certifications, and relevant coursework

Indira Gandhi National Open University (IGNOU)

B.A. (Hons), Psychology

Focused on Behavioral Psychology, Cognitive Science, and Social Influence. Gained a deep understanding of human behavior and its application in various contexts.

Delhi Institute of Computer Science (DICS)

Diploma, Advanced Computers

Specialized in Design Software, Web Tools, and Office Applications. Developed practical skills in various computer applications relevant to design and web development.

Google Digital Unlocked

Certificate, Digital Marketing & Analytics

Completed modules in Search Ads, Social Media, Display, and Performance Tracking. Acquired foundational knowledge in various aspects of digital marketing and analytics.