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Urenna Nwa-John

@urennanwajohn

Content Writer at Cremarc shaping B2B technology content strategy and producing thought leadership, white papers, and campaign assets.

United Kingdom

Message

At Cremarc, I’m the sole content writer for B2B technology clients, managing content delivery across accounts including Hitachi Solutions, AND Digital, QV Systems, Teckro, and Equity Energies. I develop content strategy from audience mapping and messaging through creation and distribution.

At TBWA, I led copy and content direction for integrated campaigns for brands including Adidas, Pladis Foods, BetKing, Jameson, SMEshop, MTN, Canon, and CAF. I developed SMEshop.ng’s content funnel, tone of voice, and messaging strategy, helping onboard 2,500+ small businesses in its first month.

Earlier at TBWA, I wrote MTN’s award-winning “Disconnect to Connect” Christmas campaign across film, OOH, radio, and digital. My campaign work was recognised by Cannes Lions, LAIF Awards, Pitcher Awards, and Native Advertising Awards.

Experience

Work history, roles, and key accomplishments

Current

Content Writer

Current

Cremarc

Apr 2026 - Present (6 months)

Sole content writer managing end-to-end content delivery across 12+ B2B technology accounts, producing 50+ assets weekly across thought leadership, white papers, blogs, emails, social, podcasts, and webinars.

Content Strategy Thought Leadership Whitepapers SEO Google Analytics HubSpot B2B Marketing Editorial Planning Stakeholder Management

Copy Manager

TBWA

Jun 2024 - Apr 2026 (1 year 10 months)

Led copy and content direction for integrated campaigns for brands including Adidas, Pladis Foods, BetKing, Jameson, and MTN, increasing engagement by up to 40% and developing tone-of-voice systems and messaging frameworks.

Copywriting Content Strategy Tone of Voice Messaging Frameworks Campaign Management Mentorship Email Marketing Social Media

Senior Copywriter

TBWA

Mar 2021 - May 2024 (3 years 2 months)

Led copy direction for large-scale, issue-focused campaigns, creating insight-led narratives that increased engagement by 25-40% and developing editorial calendars and messaging frameworks.

Copywriting Campaign Messaging Editorial Calendar UX Writing TV Radio Email Digital Content

Senior Project Executive (Copy and Content)

Octoplus Marketing WA

Oct 2020 - Feb 2021 (4 months)

Coordinated copy and content development across digital and traditional projects, ensuring alignment with briefs and brand guidelines, and tracked performance metrics using Google Analytics.

Copywriting Content Strategy Editorial Planning Quality Control Google Analytics Proofreading

Copy Executive

STB McCann

May 2018 - Sep 2020 (2 years 4 months)

Managed multi-channel copy across print, digital, radio, and social media, supporting campaign delivery for clients including Beko, and collaborated with art directors to develop culturally relevant campaign ideas.

Copywriting Print Digital Radio Social Media Brand Strategy Editing Proofreading