Antonia Massara

I am a passionate UX Designer specializing in user-centered products and motivated by behavioral science. My proven ability to collaborate across functional teams ensures the delivery of impactful design solutions. I have successfully enhanced user experience by redesigning the sign-up flow, reducing user effort, and addressing pain points. I designed a shop plugin for multi-platform use, boosting conversion rates, and partnered with developers to integrate user-centric features efficiently.

Streamlined internal workflows by mapping user journeys and resolving usability issues. Conducted user research via interviews, usability tests, and data analysis to inform design decisions. I also managed the UX/UI design lifecycle, creating personas, user flows, and prototypes. Led external teams, delegating tasks and optimizing workflows for timely project delivery.

Amplified customer voice by analyzing in-app surveys to enhance engagement and conducted QA assessments to ensure top performance in the Klarna native app. I collaborated with Product, Engineering, and Marketing teams to ensure seamless implementation and brand alignment. I am driven by curiosity and enthusiasm, constantly seeking opportunities for growth and innovation.